Cheetos have long been a favorite snack in America, but it has a fairly limited menu application. Or does it…?
In a new promotional campaign, Cheetos is launching a pop-up restaurant in New York City for three-days in August, with all meals developed by celebrity chef Anne Burrell of the Food Network. The restaurant, named The Spotted Cheetah, offers the “ultimate Cheetos dining experience” and features 11 signature Cheetos-inspired dishes in a three-course menu. The food ranges in price from $8 to $22.
Some of the highlights of the menu include:
- Cheetos Grilled Cheese and Tomato Soup
- Cheetos Meatballs
- Spicy Cheese Nachos
- Flamin’ Hot and White Cheddar Mac n’ Cheetos
- Cheetos Mix-ups Crusted Chicken Milanese
- Cheetos Sweetos Sweet and Salty Cookies
- Cheetos Sweetos Crusted Cheesecake
Unfortunately, if you want to dine there, the three-day event is already sold-out on Open Table, and has a wait list of more than 1,000 diners! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site.
Are you hungry now?
Group Activities and Discussion Questions:
- Poll students: Who eats Cheetos?
- View video: https://youtu.be/yd94mGphQCs
- Show Cheetos Web site: http://www.thespottedcheetah.com/
- How does the restaurant fit into a promotion plan?
- Does this new restaurant, and cookbook, change the positioning of Cheetos in the product life cycle?
Source: Brandchannel.com, New York Eat, Wall Street Journal, other news sources
