Tag Archives: SWOT analysis

by | Monday, October 18, 2021 · 7:39 am

Coming Soon to a CVS Store Near You – Therapy Sessions

Feeling stressed or down lately? Sorry to say this, but you are not alone. There is no doubt that the past year has had a strong impact on our mental health as people deal with new issues stemming from the pandemic. Many people find benefits from therapy during those times, but it might not always be easy to find a therapist and schedule times to visit.

To help people deal with these issues, CVS is now offering counseling services in or near select stores in Florida, New Jersey, Pennsylvania, and Texas. At these locations, CVS now staffs a licensed clinical social worker trained in cognitive behavior therapy. To address privacy issues, CVS says customers would have no way to know that someone is getting counseling (as opposed to other clinic services) in private rooms. An initial assessment with the therapist costs $129, while a 30-minute counseling session costs $69. Treatment would not be a substitute for long-term care, and would instead be used for issues that could be worked on in five or six sessions.

While at first glance CVS’s move might seem a stretch, it is also another way for retail pharmacies to offer additional health care services to customers, and in a place that they regularly shop at. CVS is being joined in these new therapy service offerings by rivals Walgreens and Walmart.

Social workers think that offering counselling in places consumers already visit will be a good draw, particularly for people in lower-income areas, or who lack health insurance.

Some days, we all need a little extra help.

Group Activities and Discussion Questions:

  1. Discuss the environmental factors that have led to new therapy service offerings.
  2. How have these factors led to new services?
  3. Show video of athletes discussing mental health: https://www.wsj.com/video/how-athlete-candor-on-mental-health-is-changing-the-game/8F51F296-46AD-423D-9B9F-C24E4DF6D7AD.html
  4. Ask students their opinions on the topic of mental health services as part of a whole care strategy.
  5. Show CVS website for mental health services: https://www.cvs.com/content/health-hub/mental-health-counseling
  6. Brief video of the services: https://youtu.be/3ZJcy8W3d0A
  7. Divide students into teams. Have each team develop a SWOT analysis for CVS that includes recent environmental trends.

Source:  Wall Street Journal; NPR; other news sources

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by | Wednesday, March 3, 2021 · 7:36 am

Netflix in Africa

Netflix seems to be in a stage of constant product development, as well as market development. While it originally started as a U.S.-based service, the company has moved aggressively into new geographies and now streams its programs in 190 countries and territories. The company now serves more than 100 million subscribers outside of the U. S.

ix has a complex business model in that it must secure content agreements by region and country. Regulatory restrictions also limit what content can be made available. Also, many international viewers are not fluent in English and prefer local-language programming. Such is the case in sub-Saharan Africa where Netflix is producing original content. The region has 1.1 billion citizens and is a largely untapped market. Streaming in Africa is estimated to grow from 3.9 million subscribers in 2020 to 13 million in 2025.

While Netflix is investing in African programming, it faces challenges in piracy, expensive mobile data, slow Internet speed, and a high rate of poverty. There is also plenty of competition in the market from both local and global providers. Pricing and sales requiring U.S. currency are issues as well. Netflix is testing a mobile-only subscription at $4.03 per month (59 South African rand).

Ready to watch?

Group Activities and Discussion Questions:

  1. Discuss the four primary marketing strategies: market penetration, market development, product development, and diversification.
  2. Which strategy is Netflix using? Why?
  3. Show video on Netflix global expansion: https://youtu.be/JdtnX_P-4Qc
  4. Divide students into teams. Have each team select one of the four different strategies and explain why that strategy could be used to market Netflix.
  5. Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
  6. Divide students into teams and have each team build a SWOT analysis grid.
    1. Strengths: what is company good at?
    2. Weaknesses: what needs work?
    3. Opportunities: what is going on in marketplace?
    4. Threats: what should company be wary of?
  7. Based on the analysis, what are the issues and risks that might occur?

Source:  Wall Street Journal; other news sources

 

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by | Tuesday, October 6, 2020 · 7:54 am

Chobani Expands Product Line to Include New Snacks

Chobani made a name for itself years ago when it helped to launch the Greek yogurt trend in the U.S. The company is also creative when it comes to adding new products such as non-dairy and probiotic products, and products for kids. And Chobani is not resting on its laurels – the company just announced a new line of on-the-go snacks called Chobani Complete. The products are directed to shoppers who are looking for a midday snack that is healthy (and not full of sugar!).

Chobani is far from the only company looking to cash in on snacks with protein. Kind has new energy bars made with whole grains containing protein, and other snack companies such as Vita Coco are embracing the trend.

Chobani promotes its snacks as lactose-free, easy-to-digest yogurt and shakes with zero added sugar, 3 grams of fiber, 20 amino acids, and 25 grams of protein. It is available in cups, shakes, and tubs.

Chobani also takes social responsibility seriously. It has a food incubator program that helps food startups with grants and support, a mentorship program, and charitable programs promoting healthy eating for children and parents.

Ready to snack?

Group Activities and Discussion Questions:

  1. Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
  2. Show video: https://youtu.be/xDi3oVh1rEc
  3. Show Chobani’s Web site with the new products: https://www.chobani.com/products/complete/
  4. For Chobani, break students into teams and have each team build a SWOT analysis grid.
    1. Strengths: what is company good at?
    2. Weaknesses: what needs work?
    3. Opportunities: what is going on in marketplace?
    4. Threats: what should company be wary of?
  5. Based on the analysis, what are the issues and risks that might occur?

Sources: AdWeek

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