Chobani made a name for itself years ago when it helped to launch the Greek yogurt trend in the U.S. The company is also creative when it comes to adding new products such as non-dairy and probiotic products, and products for kids. And Chobani is not resting on its laurels – the company just announced a new line of on-the-go snacks called Chobani Complete. The products are directed to shoppers who are looking for a midday snack that is healthy (and not full of sugar!).
Chobani is far from the only company looking to cash in on snacks with protein. Kind has new energy bars made with whole grains containing protein, and other snack companies such as Vita Coco are embracing the trend.
Chobani promotes its snacks as lactose-free, easy-to-digest yogurt and shakes with zero added sugar, 3 grams of fiber, 20 amino acids, and 25 grams of protein. It is available in cups, shakes, and tubs.
Chobani also takes social responsibility seriously. It has a food incubator program that helps food startups with grants and support, a mentorship program, and charitable programs promoting healthy eating for children and parents.
Ready to snack?
Group Activities and Discussion Questions:
- Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
- Show video: https://youtu.be/xDi3oVh1rEc
- Show Chobani’s Web site with the new products: https://www.chobani.com/products/complete/
- For Chobani, break students into teams and have each team build a SWOT analysis grid.
- Strengths: what is company good at?
- Weaknesses: what needs work?
- Opportunities: what is going on in marketplace?
- Threats: what should company be wary of?
- Based on the analysis, what are the issues and risks that might occur?
Sources: AdWeek
