Tag Archives: digital media

Philanthropy Made Easy

Easy

More than one billion people view YouTube videos every day. That’s nearly one-third of all Internet users! And, every day, YouTube viewers watch hundreds of millions of hours of video – accounting for billions of total views.

What would happen if all that power could be harnessed to do more than just inform and educate, and also do good things with nonprofit groups? Well, the videos that are created can help raise money to support causes by using YouTube donation cards. The digital donation cards can be added for any U.S. 501(c)3 public nonprofit organization. And, one of the best parts is that Google will cover the processing fees of donations, enabling 100% of the donation to go directly to the nonprofit. When watching a video, a pop-up window shows up, and the viewer can click to donate, and then click to return the video.

What’s your favorite charity? Add it to your video and help increase donations.

Group Activities and Discussion Questions:

  1. Poll students: What are some of the nonprofit organizations that they know of or support?
  2. Discuss the challenges faced by nonprofits when raising funds. What are some of the traditional methods used by organizations to raise money?
  3. Show the YouTube videos: http://youtubecreator.blogspot.com/2016/01/transform-view-into-donation.html
  4. How-to video: https://youtu.be/tkHi0VRfjgU
  5. Want to know what organizations qualify for the program? Visit Guidestar’s directory of charities: https://www.guidestar.org/NonprofitDirectory.aspx
  6. Divide students into teams. Have team select a nonprofit and build a storyboard for a video.

Source: Brandchannel.com, YouTube

 

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MINI Makes it Personal

5

Who wants to be normal? Apparently, MINI owners are among those desiring to be different and unique – not normal! These owners embrace their differences, yet still manage to form a somewhat cohesive group (is that normal?), bonding over their shared love of their MINI and motoring experience.

Recently in London, MINI used a creative campaign to spot its cars, then snap pictures and post them on digital billboards located around the city. The company trained people as spotters, then placed them by the roadside to identify MINIs and craft fun, unique messages to the drivers. Some of the messages included “Hey cream MINI, what’s your secret?” and “Hello red MINI driver!”

Pictures were snapped and fed in real-time to the nearby billboards for the MINI drivers to view. And if that wasn’t enough to reward the not-normal MINI owners, they were also invited via billboard to stop in at the nearby gas station for treats such as smoothies and bacon sandwiches. Being not-normal definitely gets attention and for nearly 1,500 MINI drivers, it was a great ride.

Group Activities and Discussion Questions:

  1. Bring up MINI’s Web site and review the messages: www.miniusa.com
  2. Next, show the video of the billboard stunt: http://youtu.be/e5bEB0tmMQI
  3. What are the important elements for the billboard campaign? List considerations that MINI had to incorporate into the messages and execution.
  4. Divide students into teams. Have each team select a product that could use a “not normal” campaign.
  5. Each team should develop a campaign similar to the MINI campaign. Factors to consider: brand, target market, message, and geography.

Source:  Ad Age Daily, Brandchannel.com, 9/5/13

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Mobile gaming – anywhere and everywhere

When video games first started, they were played solely on console devices and television sets, limiting game players to their houses. But once games moved to mobile devices – first on specialized handheld devices – but more recently on smart phones and laptops, game players were free to roam beyond the walls of their homes. Mobile games represented freedom, and an easy way to kill time while waiting in stores, offices, waiting rooms, and other locations outside of homes.

Mobile games have gained even more ground as they are played inside of the home. In a recent survey of 15,000 U.S. users by MocoSpace, 96% of the gamers stated they played games on their mobile devices even while they were at home, and 53% of those gamers admitted to playing games while they were in bed! The next most popular locations in their homes were living rooms (41%), bathrooms (5%), and dining tables (1%).

More data from the survey shows the various locations outside of homes: waiting for appointments (44%), commuting (72%), and work (64%). And as to the amount of time they play games: more than one hour per day (52%), and more than three hours per day (32%) Mobile games – they’re not just for waiting lines anymore!

Group Activities and Discussion Questions:

  1. 1.     Poll students:
    1. Where do they play games? (Locations in houses, cars, stores, etc.)
    2. What devices do they use – smart phones, consoles, other devices?
    3. What games do they play?
    4. Are there different games for different locations?
    5. How many hours per day do students play games?
    6. 2.     What are the implications for console game companies given the proliferation of mobile games?
    7. 3.     Have students name several different console games.
      1. How could these games be revised for use on mobile devices?
      2. How could these new games be promoted?

 

Source: CNET, 3/22/12

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