Tag Archives: Chrysler

It’s Better to Give than to Receive

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Consumers are used to seeing gift registry requests for weddings and child birth. Gift registries are commonly used for friends and families to help us build household items such as cookware, furniture, clothes, and other miscellaneous items that fill all of our homes. We have even seen gift registries for tools and sporting gear. But what about a registry to help with one of life’s most expensive purchases – a car!

Chrysler has redefined the gift registry ritual and now offers the “The Dodge Dart Registry” Web site to let not only engaged couples, but people everywhere to try fund a car for their own use, or for a charity or organization. The Web site helps people design and customize their car, then sets a goal for how much money is needed in order to make the dream a reality. Friends and family members can sponsor parts of the car; Grandma helps with wheels, and Auntie helps buy the seats!

The registry can also be connected to a consumer’s Facebook or Twitter account to help get the word out. Crowd-funding platform RocketHub helps power the site, verifies information, and cuts the final check. Check it out – make your own request tied to college graduation, or help someone in need.

Group Activities and Discussion Questions:

  1.  Discuss the major purchases people make in life (i.e., weddings, houses, cars, children). What are the rituals we use for these purchases? How can these rituals be applied to other uses?
  2. Bring up the Dodge Dart gift registry Web site: http://www.dodgedartregistry.com/
  3. Show the video about how the site works (video also on http://youtu.be/BCfxOWLuNwU
  4. Have students examine the site, paying attention to the different registry requests also, many of which have videos explaining the requests.
  5. Divide students into groups. Have each group design ways in which other organizations could use a similar site. (Hint – think about non-profit uses also)

Source:  Ad Age Daily

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Top Ads in 2012 on YouTube

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As consumers, we are exposed to literally hundreds of different messages and advertisements every single day. Many of these are forced upon us – we have no choice but to wade through the ad or video in order to get to our intended goal. But every now and then an advertisement grabs our attention to such an extent that we actually choose to watch it. We might even like it so much that watch it multiple times, or share it with friends, or post it on our own social media sites.

Google Insights has gathered the top 20 ads from 2012 that are the ones that fans themselves have chosen.  The 2012 YouTube Ads Leaderboard lists the U.S. ads that have the most views. The list of companies in the top include: Old Spice, Nike, Pepsi, Volkswagen, Samsung, Audi, Chrysler, and others.

View the ads – how many can you recall seeing, and perhaps forwarded to your friends and neighbors?

(PS – My personal count is 13 ads, each viewed multiple times or shown to friends!)

Group Activities and Discussion Questions:

  1. Show the site and a few of the videos to the class: http://www.thinkwithgoogle.com/insights/featured/youtube-leaderboard-2012/
  2. Divide students into teams. Have each team select and analyze an advertisement on the list.
  3. What is the target market? What is the key message?
  4. How effective is the ad at getting the company’s brand and message across to viewers?
  5. Discuss the elements that have made the video appealing.

Source:  AdWeek.com, 1/4/2013, Google Insights

 

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