Tag Archives: augmented reality

The Latest for Bus Stops – Augmented Reality Advertising

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The best way to start this article is by watching the video clip. Go ahead, this can wait…..

In this clever advertising at a London bus shelter, Pepsi Max once again lives up to its latest tag line, “Unbelievable,” giving commuters and unbelievable start to their day. People waiting for the local bus were surprised by alien invasions, giant robots, charging tigers, and sneaky octopus tentacles!

The promotion incorporated sophisticated, augmented reality filming and technology to create unbelievable situations on the local street, amazing and mystifying the people waiting for their daily bus. View this ad and additional eye-catching “unbelievable” ads developed to promote Pepsi Max.

Group Activities and Discussion Questions:
1. Discuss the importance of developing a clear, compelling message for advertising campaigns.
2. Show the Pepsi Max “unbelievable bus shelter” ad:

3. Additional “unbelievable” videos are also available on YouTube.
4. Divide students into teams. Have each team develop a key message for Pepsi Max competitor.
5. How could the competitor also use new technology to promote the product?
6. When debriefing the exercise, make sure to emphasize to students the difference between what a company wants to tell the market, and what a customer wants to hear about the product.

Source: YouTube

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Google Glasses – Wearable Technology

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If you have ever had a vision of the future, complete with mobile technology and augmented reality, then Google’s Project Glass might be for you. As you read this post, Google is reviewing entries into a contest to select the lucky winners – who will spend $1,500 – to purchase Google Glasses. Google is asking its fans to help them discover the full potential of Google Glasses through social media and contest entries.

 

What are Google Glasses? In simple terms, the product uses an eye-glass type of frame to bring an augmented reality display to the viewer. Google Glass uses a smartphone type of format to display information, in a hands-free format, and enable the wearer to interact with the Internet via voice commands. A camera is embedded in the glasses, allowing the wearer to take pictures and videos.

 

Try using the Glasses to walk around town, order food, learn about the weather, communicate with your friends, and more. Wearable technology is here!

 

 

 

Group Activities and Discussion Questions:

1. Start at Google’s overview of the project: https://plus.google.com/+projectglass#+projectglass/about2. Next, visit http://www.google.com/glass/start/ for a more in-depth look at the technology and features.
3. View the video of Glass in action:
http://youtu.be/9c6W4CCU9M4
http://youtu.be/v1uyQZNg2vE4. Divide students into teams. Have each team determine at least three target markets for the Glasses.
5. For each market, identify key messages, features, benefits, and marketing tactics.

Source:  Various news sources, New York Times, CNN, Associated Press, 2/21/13

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Augmented Reality for Mobile Phones

Augmented reality is more available to consumers than one might think. But what is augmented reality? In essence, it is the process of using technology (this time through a smartphone) to add different layers of information to what we see. Using the software for image recognition (on a smartphone) triggers an augmented reality video for the user.

One software product – Aurasma – uses a smartphone’s camera and apps to add “auras” (such as 3D images, games, and animation) on to real-world places and things. What is Aurasma? Available on smart devices, Aurasma uses technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver digital content in real time, including videos, animations, audio or webpages.

This TED Talks video, featuring Matt Mills and Tamara Roukaers of Aurasma, illustrates the power and reach of the new technologies. They demonstrate how using the application can add new insights and meaning onto the world around us. By pointing a smartphone at an image, the application can overlay (an aura) over the image and bring it to life using additional information. The video illustrates the use of the application with static images. An example is bringing a newspaper Wimbledon tennis story to life by overlaying videos on the static image. By pointing a phone at a movie poster, a video trailer can be launched; pointing at a building brings up an interactive map.

Watch the TED video and consider the applications for new product development and marketing tactics.

Group Activities and Discussion Questions:

  1. Show the video from TED Talks: http://www.ted.com/talks/lang/en/matt_mills_image_recognition_that_triggers_augmented_reality.html or from YouTube at http://youtu.be/frrZbq2LpwI
  2. Have students look up additional information on the company Web site: http://www.aurasma.com/
  3. Have students with smartphones download and try the application. Then have them share their experiences in class the next day.
  4. What are the implications of this technology for marketing of products and services?
  5. How can this technology be applied in marketing a product?
  6. How can consumers use the technology to improve or enhance their experiences?

Source:  TED Talks, other news sources

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