Many students get confused when they are searching for jobs. They’re not confused about getting a job – they know this part. But, they get confused about selecting which company they would most like to work for. Some of their questions include:
- Should I select based on the job offer?
- Or, should I select based on the company?
- Should it be a company I admire?
- Or, is it ok to work for a company I don’t admire, but they will pay me the most?
- What is the growth potential of the company?
- How can I research about a company’s attributes?
These topics can stymie even long-time marketing professionals. It can be hard to evaluate a company when not much is known about it. Thus, this is where the network comes into play. Instead of basing decisions only on one’s own limited knowledge, use the power of the network to help research and evaluate choices.
Providing what could valuable information in the evaluation of companies is the power of the LinkedIn network. Based on data from its more than 546 million professionals (146+ million who are in the U.S.), LinkedIn has compiled a list of the companies where professionals would most like to work. The list is based on billions of actions taken by LinkedIn members in regards to four main pillars of engagement: (1) interest in the company, (2) engagement with the company’s employees, (3) job demand, and (4) employee retention.
Here are the top 10 finalists for the 50 companies most want to work at in the U.S.:
- Comcast NBC Universal
- The Walt Disney Company
Where do you want to work?
Group Activities and Discussion Questions:
- Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
- Discuss what attributes students look for in an employer.
- What do they want most? What do they want least?
- Divide students into teams. Based on the attributes the team wants most, have each team list 10 different companies where they would like to work.
- Compare the results between teams.
- Show the LinkedIn article and list of top companies to work for in the U.S. : https://www.linkedin.com/pulse/linkedin-top-companies-2018-where-us-wants-work-now-daniel-roth/
- How many of these companies are on (or not on) the students’ lists?
Source: Roth, D. (21 March, 2018). LinkedIn top companies 2018: Where the U.S. wants to work now. LinkedIn.com.