Remember when one of the joys of being a kid was getting a box delivered to you that was filled with surprises? Even when the box contained books?! I remember it and the pleasure that reading brought (and still brings) to my life. When kids read, new worlds open up to them. And, building a love of reading early can lead to a life-time love of reading and learning.
In a new service geared to young readers, Amazon is starting a new service to send a monthly box of books to kids based on their ages and interests. The Prime Book Box service uses the tag line “The Love of Reading, Delivered” and delivers a curated box of books every one, two, or three months. The service is priced at $22.99 per box, an estimated 35% discount from the cumulative list prices.
Books can be selected for various age groups: Baby to two year olds, three to five year olds, six to eight year olds, and nine to 12 year olds. Each box contains either two hardcover books or four board books. The selection may include classic books as well as new books selected by the editors, and customers have options to swap out books and substitute from a selected alternative list. The service also takes into account a customer’s purchase history in order to avoid sending a book that you had previously purchased on Amazon.
Reading and getting surprises in the mail – it makes kids happy!
Group Activities and Discussion Questions:
- Discuss the power of reading for kids.
- Poll students: What do they remember about getting books as a kid? What were some of their favorite books?
- Show Amazon’s Prime Book Box service to class: https://www.amazon.com/dp/B072J4QS9F
- Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
- Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
- Which strategy is Amazon using for the new service?
- Will this be effective?
Source: Brandchannel.com, other news sources
