Monthly Archives: February 2017

The Helping Heart Jacket

jacket

Regardless of where one lives in the world, there is almost always someone who is less fortunate. While many people will donate to homeless people and panhandlers, many other people will not donate because they may not have cash, or may have concerns about how the money will be spent.

An innovative product is being tested by the homeless in Amsterdam and Rotterdam. The “helping heart” jacket has an embedded donation screen. The public can then simply tap a contactless card (debit or credit) and give a fixed one Euro donation. The donated funds are deposited into an account for the person and are redeemable at official homeless shelters. The donations can be used for food, shelter, sleep, showers, and more daily functions.

It is an interesting concept and use of wearable technology. One that ultimately changes lives, one at a time.

Have a heart.

Group Activities and Discussion Questions:

  1. Discuss social responsibility with the class.
  2. What are some common concerns that students have about donating money to homeless people?
  3. Show the video: https://youtu.be/HGG46rKARzQ
  4. How does this solution address the problem?
  5. Are there other social problems that technology can help with?
  6. Challenge teams of students to design solutions to social problems.

Source: Brandchannel.com

 

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Drink Up!

water

Do you drink enough water during the day? Sure, you might intend to drink up regularly, but intentions don’t always match actions. The problem came to a head for an entrepreneur in Minnesota when she continued to experience headaches. The problem, not drinking enough water. And, as often is the case, a problem sends consumers in search of new solutions. Thus, the Hidrate Spark “smart” water bottle was developed.

This is no ordinary water bottle. It features an innovative design and technology that tracks how much water is consumed, lights up when it’s time for more water, and also connects to smartphones and wearable devices such as FitBit. The Bluetooth-connected app records the customer’s height, weight, and activity level. Using location, the app adjusts water goals based on temperature, humidity, and elevation.

The BPA free water bottle holds 24 fluid ounces, has a battery life of one year, and even includes a “don’t leave me behind” tracking – just in case you forgot it behind.

So, go ahead and drink up!

Group Activities and Discussion Questions:

  1. Look around the classroom at the various types of water bottles carried by students. Poll students about how many water bottles they have, and if they believe that they drink enough water.
  2. Show the Kickstarter campaign and videos: https://www.kickstarter.com/projects/582920317/hidrateme-smart-water-bottle?ref=nav_search
  3. Show the Hidrate Spark Web site: http://hidratespark.com/
  4. Since water bottles are ubiquitous, this product can be used to illustrate the importance of product differentiation.
  5. Discuss environmental scan factors: social trends, economic trends, technology, competition, regulations.
  6. Divide students into teams and have each team complete an environmental scan for this product.

Source: Minneapolis Star Tribune  

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Amazon Go – The New Corner Grocery Store

amazon

Amazon is taking on another new aspect of the retail industry – the corner grocery store. Ok, it’s not exactly the corner store, but it is a store where consumers walk in, grab what they need, and then leave without going through any checkout lines. Yep, that’s right – no lines, no checkouts, and no registers.

The 1,800 square foot concept store in Seattle uses an Amazon Go app combined with technology the company calls “Just Walk Out.” Whatever item the customer picks up is automatically entered into a virtual shopping cart. If he changes his mind – no problem, the item is deleted from the virtual cart automatically when it is placed back on the shelf. When he leaves the store, the cart is added up and the amount is placed on his Amazon account with the receipt is sent directly to the app.

The store is currently only open to Amazon employees, but the company plans to open the store to the public early this year.

Amazon Go gives new meaning to the phrase “grab and go.” What’s in your basket?

Group Activities and Discussion Questions:

  1. Discuss product positioning and perceptual maps.
  2. Show the video of Amazon Go store in Seattle:

https://www.amazon.com/b?node=16008589011

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Review Amazon Go. What companies and stores are competitors?
  3. Divide students into teams and have each team develop a positioning map for Amazon Go.
  4. Have each team draw their map on the board.
  5. Debrief exercise.

Source: New York Times, Wall Street Journal, other news sources    

 

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