Shower Power

Shower

Did you know that the average shower takes 20 gallons of water? Most Americans shower each day (more or less) and that is a lot of water wasted at a time of droughts in states such as California. Water is 70% of Earth’s surface so we better take care of it.

While people around the globe shower, shower technology has not advanced in decades. Until now. A San Francisco company, Nebia, has totally re-engineered shower head technology. Nebia’s shower head gives customers a better shower and one that cuts water consumption by 70% to six gallons/shower. The showerhead atomizes streams of wate,r which breaks the water into smaller pieces, forming a mist-like spray in the shower.

Fully funded with a Kickstarter campaign, the product is expected to cost $400 per unit and be available in 2016. Change your showerhead and save water.

Group Activities and Discussion Questions:

  1. Discuss the importance of clearly defining a target market.
  2. Go to Nebia’s Web site and show video, followed by Kickstarter campaign: http://nebia.com/
  3. For the Nebia product, what is the target market?
  4. Divide students into teams and have each team develop a profile of a different target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
  5. Based on the target market profile, what makes this product unique for these customers?
  6. Debrief the exercise.

Source: Manufacturing Business Technology

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