Did you know that the average shower takes 20 gallons of water? Most Americans shower each day (more or less) and that is a lot of water wasted at a time of droughts in states such as California. Water is 70% of Earth’s surface so we better take care of it.
While people around the globe shower, shower technology has not advanced in decades. Until now. A San Francisco company, Nebia, has totally re-engineered shower head technology. Nebia’s shower head gives customers a better shower and one that cuts water consumption by 70% to six gallons/shower. The showerhead atomizes streams of wate,r which breaks the water into smaller pieces, forming a mist-like spray in the shower.
Fully funded with a Kickstarter campaign, the product is expected to cost $400 per unit and be available in 2016. Change your showerhead and save water.
Group Activities and Discussion Questions:
- Discuss the importance of clearly defining a target market.
- Go to Nebia’s Web site and show video, followed by Kickstarter campaign: http://nebia.com/
- For the Nebia product, what is the target market?
- Divide students into teams and have each team develop a profile of a different target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
- Based on the target market profile, what makes this product unique for these customers?
- Debrief the exercise.
Source: Manufacturing Business Technology
