The Consumer Electronics Show (CES) is one of the largest and most influential showcases in the United States for introducing innovative products from around the globe. This year’s CES show looked a little different though. Due to the pandemic and travel restrictions, CES was held virtually in an all-digital format. Still, it included more than 300 speakers, 150 countries, 700 start-ups, and thousands of new products from around the globe. A diverse group of companies included the latest innovations in manufacturing, transportation, entertainment, robotics, automotive, consumer goods, and more.
This year CES hosted 150,000 digital attendees who viewed products from thousands of different exhibitors in categories such as 3D printing, gaming, robotics, sports, drones, fitness, health and wellness, retailing, wearables, and a variety of other product groupings. CES regularly helps to launch thousands of new products, including many that we all know and use today.
Of course, given the times we live in, a big draw this year was for products and services that could help us cope with COVID-19. The show also provided looks at products in the marketplace as well as products-yet-to-be-launched in categories including:
- Artificial intelligence
- 5G and mobile connectivity
- Food and CPG companies
- Health care technology
- Smart cities
- Home sensors and technology
- Travel and tourism
- Transportation and vehicle technology
- And of course, lots of robots!
What’s your favorite innovation from CES?
Group Activities and Discussion Questions:
- Discuss the purpose of CES show and how innovation fits into it.
- Also discuss the use of trade shows and exhibits as part of a marketing plan.
- Show a summary video about COVID-19 products at CES from the Wall Street Journal: https://www.wsj.com/video/series/joanna-stern-personal-technology/ces-2021-smart-masks-smart-air-purifiers-and-more-covid-fighting-gadgets/5BED1C45-A45E-4CDA-9E4B-DC1195F807ED?mod=djem10point
- Additional summary videos can be found on YouTube, such as: https://youtu.be/ouiPPIH1uXc
- View the CES Web site: https://digital.ces.tech/home
- Divide students into teams. Have each team select a product featured at CES.
- Instruct students to research the products online, and define a target market for the product?
- Which ones do they think will be winners in the marketplace? What products miss the mark?
Source: C/NET; TechRadar.com; Wall Street Journal; other news sources