Tag Archives: Toyota

The Costs of Car Ownership

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Most of us have noticed that it costs more than ever to own and operate today’s automobiles. Between gas, maintenance, finance charges and more, an annual report by AAA auto club provides an eye-opening look at the monthly costs.

For example, if you drive a mid-size Sedan such as a Toyota Camry or Ford Fusion, the monthly costs are an average of $760 per month – $9,150 per year for gas, tires, coverage, license fees, etc. For an SUV, the monthly costs are even hirer, approximately $967 every month – that’s $11,600 annually! And let’s not forget about random expenses such as carwashes, parking fees, and speeding tickets. Add in the square footage costs of your garage – roughly 400 square feet at $100/sq. ft. totals $40,000 of mortgage going to house your car.

Whew… Makes us reconsider the costs of daily commuting vs. public transportation.

Group Activities and Discussion Questions:
1. Start this discussion by dividing students into groups. Have each group develop a list of all the costs of buying a new car.
2. Next, have the groups develop a list of all the costs of owning a new car.
3. Record their answers on the white board for all to see.
4. Show the ownership chart from the Wall Street Journal article:  “Mercedes or Ford, a Car Costs a Lot More Than You Think” http://on.wsj.com/OsJjeZ
5. How does the WSJ list compare to students’ estimates? What was surprising, expected?
6. How might these costs affect people’s decisions on where to work and live?

Source: Wall Street Journal, 3/14/15

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Product placements are ready for prime time

If you want to get a customer’s attention, marketers know that there is no substitute for showing a customer how a product really works in the real world. And if you want to show them product on a large scale, then get it placed in a television show or a movie.

Product placement might not be an official one of the famous marketing 4Ps (product, price, promotion, place), but maybe it’s time to add it as a unique fifth P. Companies that are able to get their products shown on the big screen – or even a small screen – bring their products to the attention of millions of viewers, all of whom have opted-in to watching a show or movie.

Case in point – “Modern Family” TV show on ABC turns down 90% of the requests they get for product placements. To this show, the product must be relevant to the characters and the storyline. Episodes use products that are germane to the scene and the story. A good example was having a Toyota Prius driven by an environmentally conscious character. Another example had one technology-loving character using an iPad even before it was commercially available.

Is it worth the cost to marketers? Considering that the average 30-second commercial costs more than $249,000 on Modern Family, several seconds of airplay of the product in use can easily recover the costs.

 

Group Activities and Discussion Questions:

  1. Ask students to name their three favorite TV shows and/or movies that they recently viewed.
  2. Next, ask them to name at least five products that they can recall seeing in the show. Were those products there by accident?
  3. Show a video clip of one of the TV shows or movies. The clips can easily be found on www.hulu.com, www.youtube.com, and other sites.
  4. Ask students to name the top five brands that appear in movies or TV shows.
    1. Check these brand appearances by going to Brandchannel.com, and click on the Brand Cameos link: http://www.brandchannel.com/brandcameo_brands.asp
    2. Divide students into teams.
      1. Have each team choose two products they would like to have placed in a TV show.
      2. Give these choices to another team and ask the team how they would use the products in the show.

 

Sources: Advertising Age, Brandchannel.com

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Product placements are ready for prime time

If you want to get a customer’s attention, marketers know that there is no substitute for showing a customer how a product really works in the real world. And if you want to show them product on a large scale, then get it placed in a television show or a movie.

Product placement might not be an official one of the famous marketing 4Ps (product, price, promotion, place), but maybe it’s time to add it as a unique fifth P. Companies that are able to get their products shown on the big screen – or even a small screen – bring their products to the attention of millions of viewers, all of whom have opted-in to watching a show or movie.

Case in point – “Modern Family” TV show on ABC turns down 90% of the requests they get for product placements. To this show, the product must be relevant to the characters and the storyline. Episodes use products that are germane to the scene and the story. A good example was having a Toyota Prius driven by an environmentally conscious character. Another example had one technology-loving character using an iPad even before it was commercially available.

Is it worth the cost to marketers? Considering that the average 30-second commercial costs more than $249,000 on Modern Family, several seconds of airplay of the product in use can easily recover the costs.

Group Activities and Discussion Questions:

  1. Ask students to name their three favorite TV shows and/or movies that they recently viewed.
  2. Next, ask them to name at least five products that they can recall seeing in the show. Were those products there by accident?
  3. Show a video clip of one of the TV shows or movies. The clips can easily be found on www.hulu.com, www.youtube.com, and other sites.
  4. Ask students to name the top five brands that appear in movies or TV shows.

5. Divide students into teams.

  • Have each team choose two products they would like to have placed in a TV show.
  • Give these choices to another team and ask the team how they would use the products in the show.

 

Sources: Advertising Age, Brandchannel.com

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Filed under Classroom Activities