Tag Archives: robotics

Drone’s Place in the Supply Chain

How long have we been writing about drones? Probably around 10 years or so, and we are still asking “Where are they?” It’s been quite a while and drones from companies such as Google, Amazon, Zipline, UPS, and more have evolved in shape, size, and scope, but they are all still vying for attention and deliveries.

Well, perhaps delivery drones are finally ready to take-off (and land). A number of companies have been testing drones around the nation and the globe, and a handful are ready for commercial operations in the U.S. at last.

Among the contenders are company Zipline, which is now working on deliveries for Walmart and has delivered medical products for years in Ghana and Rwanda ; Flytrex, from Israel, is focused on local food delivery, and Wing (from Alphabet) has increased deliveries of medical supplies due to the pandemic. And of course, there is always Amazon waiting in the wings to launch its drone delivery services to millions of consumers!

Why the interest in drones to deliver products? Speedier deliveries for one, plus lower transportation emissions, less traffic, and that ever-elusive instant gratification! Many companies see it as solving the “last-mile” delivery problem. However, the use of drones still faces in-depth examination and regulation from the FAA. Because drones are an unknown  commodity and can operate autonomously, regulations are needed to prevent accidents or over-crowding in the skies over densely populated areas.

Drones themselves come in different shapes and sizes. Zipline has logged millions of miles of flights for commercial deliveries in Rwanda and Ghana. It is now teaming with Walmart and testing deliveries in Arkansas. Zipline drones are 11-feet wide, fixed-wing drones that launch from a steel rail and land using a hook to grab a wire.

Flytrex from Israel has been making deliveries for Walmart as well. It is also in partnership with Brinker International to deliver food to local restaurants. It’s drones look like the ones hobbyists use and can carry six pounds (or 33 chicken wings).

Amazon has lately been more secretive than when it first announced its intention to use drones a decade ago. However, the company plans to operate 145 drone stations and deliver 500 million packages within a year. It uses a more radical design with hexagonal wings and onboard systems for detecting obstacles. To deliver, it flies a few feet from the ground and drops packages.

Wing has yet another design. It’s drones are made from carbon fiber and injected-foam, weigh only 10 points, and lowers a hook to pick up and deliver packages.

What do you see in the sky?

Group Activities and Discussion Questions:

  1. Poll students about drones. What are the opportunities? The threats?
  2. What are their opinions about deliveries to their homes via drones?
  3. Bring up companies’ websites and show videos from each:
    1. Zipline: https://flyzipline.com/
    1. Amazon: https://www.amazon.com/Amazon-Prime-Air/b?ie=UTF8&node=8037720011
    1. Flytrex: https://www.flytrex.com/
    1. Wing: https://wing.com/
  4. What are advantages and disadvantages of each company?
  5. Divide students into teams. Have each team do an environmental analysis for drones: technology forces, social forces, economic forces, competition, and laws/regulations.
  6. How is each company poised to address the opportunities and threats?

Source:  Mims, C. (2 April 2022). Amazon, Alphabet, and others are quietly rolling out drone delivery across America. Wall Street Journal.

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Amazon’s Newest Products

Ready for a robot in your home? Amazon thinks you might find it useful, along with several other new product updates to its Echo brand. The new products seem to focus in integration with other Amazon products. (For example, a new Ring Alarm Pro meshes with the Eero Wi-Fi router.)

Another of the products include:

  • Amazon’s Smart Thermostat. The thermostat links with Alexa for commands, and also adjust temperature when you are out of the house. Cost: $59.99
  • The new Echo Show 15 is a 15.6-inch smart frame that can be mounted on a wall or placed on a stand to show the family calendar, notes, and stream different content. It can also recognize your face and show content personalized for the viewer. Cost: $249.99.
  • Capitalizing on the home fitness trend, the new Halo View fitness band has a built-in display and can access studio workouts and meal planning tools. Cost: $3.99/month after the first year with purchase of the fitness band.
  • Other new products include Amazon Glow interactive projector for kids, Ring Alarm Pro, Disney virtual assistant, and Alexa Together remote care subscription service.

But our favorite might just be Astro, the home robot. Astro has a cute looking monitor as it rolls around the house and can be commanded by Alexa. Astro can have pre-set routine household patrols (on one floor only, no stairs) and uses a periscope with a 12-megapixel camera that can be raised to 42-inches. It can create a 3-D map of the house so it can be dispatched to various rooms on command. Sensors keep it from crashing into people and walls. But the best feature – a cargo bin so that small items (such as cans of beverages) can be transported to humans who are in another room. Cost: $999.99 to a limited number of invites.

Hmmm. I can see it now –  “Astro, bring me a drink during the football game.”

Group Activities and Discussion Questions:

  1. Discuss the importance of product development and innovation.
  2. Amazon is usually considered only as a retailer. Why is it investing so much in new product development?
  3. Show video of Amazon’s latest product launch: https://youtu.be/nOYctKrANxQ
  4. The announcements can be accessed at: https://www.aboutamazon.com/news/devices/amazon-devices-services-news-september-2021
  5. A short video on Astro: https://youtu.be/h-2LXb-0Rfs
  6. Divide students into teams and assign each team one of the products. Have students determine the target market for the products. How should the product be promoted?

Source:  Amazon; New York Times; Wall Street Journal; other news sources

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That Robot Can Dance!

We love robots. They are endlessly fascinating to us as we contemplate the technological advances that make robots useful to humans. They can carry gear, map territories, and enter spaces unsafe to humans. But of all their uses, we particularly like how robots can bust a move and dance (remember Spot the robot dancing to Uptown Funk?)!

Thanks to its incredibly animated robots and technology, Boston Dynamics may be the world’s most well-known robotics company. Boston Dynamics was originally an offshoot of Massachusetts Institute of Technology and is now owned by Hyundai Motor Group. Its robots include Atlas, Spot, Big Dog, and Handle.

Programming the robots to dance was a daunting task, requiring hundreds of hours of work. The programming had to let robots balance, bounce, and (seemingly) even carry a rhythm. Atlas the robot uses a vast array of sensors, actuators, and a gyroscope to help it balance. It also contains three quad-core onboard computers. The result is an imaginative display of robotic versatility and possibility.

Dancing to the 1962 hit song “Do you love me?” by The Contours, Atlas and friends seem determined to get humans to love them indeed.

But can they salsa?

Group Activities and Discussion Questions:

  1. First, show the video of Atlas and Spot dancing: https://youtu.be/fn3KWM1kuAw
  2. Bring up Boston Dynamics’s Web site: http://www.bostondynamics.com
  3. Bring up Boston Dynamics YouTube page with videos and show robots in action: https://www.youtube.com/user/BostonDynamics
  4. Dancing Spot can be viewed at: https://youtu.be/kHBcVlqpvZ8
  5. Discuss the concepts of products, product line, and product mix.
  6. What are commercial and business applications for each robot?
  7. What companies might buy robots (beyond the military)?
  8. Divide students into teams. Have each team develop a business-to-business marketing campaign for robots.

Source:  Associated Press; Boston Dynamics

 

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