Tag Archives: Pew Research

The new look of American marriage

According to recent research from the Pew Research Center, intermarriage is on the rise, and public acceptance of interracial marriages has grown.  Intermarriage continues to increase, both in frequency and acceptance, in the United States. The share of new marriages between spouses of a different race or ethnicity from each other increased to 15.1% in 2010; this is more than double the percentage in 1980.

Other notable findings in the report are that gender patterns in intermarriage vary significantly by race; recent newlyweds who have “married out” are similar in characteristics to those who have “married in.” However the overall similarities mask sharp differences that emerge when the analysis examines pairings by race and ethnicity. There are also differences in intermarriage between regions in the U.S. Roughly 22% of all newlyweds in Western states are married to someone of a different race.

Finally, is more intermarriage good for society? According to the survey, 43% say that people marrying different races has been a change for the better in our society. Consider what these changes will mean to companies in the development of promotional campaigns.

Group Activities and Discussion Questions:

  1. 1.     The full report is available at http://www.pewsocialtrends.org/2012/02/16/the-rise-of-intermarriage/
  2. 2.     Have students take the survey on Pew’s Web site:
    1. http://www.pewsocialtrends.org/attitudes-about-the-changing-american-family/
    2. How did students score?
    3. What are surprises from the survey?
    4. 3.     What are the implications of a changing family structure for marketers?
    5. 4.     How should companies market their products in light of this data?
      1. Choose three companies and design key messages to account for the changing family structure.
      2. Choose three products and redesign the product for the changing family structure.

 

Source:   Pew Research Center, 2/16/12,

 

 

 

Leave a comment

Filed under Classroom Activities

Hello… What should I buy?

It was a busy holiday shopping season. There was a lot to do, and there were a lot of different choices for shopping and products. And with all the turmoil, isn’t it nice to know you never had to shop alone?

In a survey recently conducted by Pew Internet Research, they found that more than 50% of adults used their mobile phones while they were shopping in a store over the holiday season. What did we all do while on the phone during shopping trips? We not only asked our friends and family for advice about a purchase (38%), we also looked up reviews (24%) and prices (25%) for products while we were in the actual store.

Retailers need to beware! The Pew research showed that after looking up reviews and prices, nearly one in five of these mobile shoppers eventually bought the product, but they bought it from an online supplier instead of the physical store. The competition is getting tougher for the traditional brick-and-mortar retailers. Online presence and customer service is critical.

 

Group Activities and Discussion Questions:

  1. Ask students if they have used their cell phones to get advice while shopping? When was the last time? What were they buying? Why did they call someone? What happened?
  2. Have students go to the Pew Internet Research site – http://pewinternet.org/– and access the report.
    1. What are five key findings from the report?
    2. How could these findings be used in a retail location?
    3. Assign different retail locations and products to different student groups. (Example: food, clothing, entertainment, etc.)
    4. Observation project for students:
      1. Have students divide into teams and select a retail location to observe.
      2. Put together a protocol for the observation. Suggestions: number of people using phone while shopping, by gender, by age, by location, by purchase decision.
      3. What are the results from the observations? How could this information be used by marketers?

 

(Source: Pew Internet Research Center)

http://pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx

Leave a comment

Filed under Classroom Activities, Uncategorized

How Millennial are you?

We all know that different age cohorts are different from each other. Put a Baby Boomer, a Generation X, Generation Y, and Millennial in a room together and they will all act differently and have different values. Or will they? Maybe age is just a state of mind. Even a Baby Boomer can be young at heart, and a Millennial can be conservative and stodgy.

Take Pew Research’s quiz to find out just how much of a Millennial you and your students are. This quiz compares your answers with others from around the nation. Find out how young or old you really act.  (P.S. – Tattoos count!)

Group Activities and Discussion Questions:

  1. Have students access the survey on the Pew Web site: http://pewresearch.org/millennials/quiz/intro.php
  2. As the students get their scores, write them on a white board or sheet of paper. See who scores high and who scores low.
  3. Professors – give the quiz to your colleagues and assistants, too. Add your scores to the list.
  4. Group discussion:
  • What are the important elements that differentiate the generations?
  • What traits make Millennials unique from other age cohorts?
  • What happens if you change some of your answers?
  • How can these findings be used in marketing to this age cohort?
  • Video report: Show the video report from Pew about the quiz and their research on Millenials: http://pewresearch.org/millennials/video/conference.php
  • Additional information and interactive charts are available at: http://pewresearch.org/millennials/

(Source: Pew Internet Research Center)

http://pewresearch.org/millennials/quiz/intro.php

Leave a comment

Filed under Classroom Activities, Uncategorized