Tag Archives: organizational buying

Flippy Gets a New Gig at White Castle

The fast food industry has long had a labor problem. It can hard to find restaurant workers, particularly for fast-food chains where the jobs can be long, hot, and greasy. Add in food safety preparation issues for handling the COVID-19 pandemic and the problem grows. One of the more thankless jobs is probably working the fryer. It’s boring, repetitive, and carries a high risk of burns from hot oils.

White Castle, with 365 restaurants in the U.S., is piloting a new solution at a store in Chicago. Coming to the rescue is Flippy, the robot-on-a-rail (ROAR), that will soon be working the fry station. Flippy has a long, articulated arm that glides along an overhead rail to work the fry station, including filling the basket, timing the oil, and removing the fries without burning anyone. Safer food prep can help employees focus more on the customer, and less on production.

Flippy is a product of Miso Robotics in Pasadena, Calif., and is billed as the world’s first autonomous robotic kitchen assistant that can learn from its surroundings. It can work a grill or fryer, cooks perfectly and consistently every time, collaborates with kitchen staff, and is OSHA safety-compliant. The robotic arm isn’t cheap though. Flippy costs between $60,000 – $100,000.

Hungry for fries?

Group Activities and Discussion Questions:

  1. Poll students: Who was worked at a fast-food restaurant? What was the experience like for them?
  2. Show video of Flippy at White Castle: https://youtu.be/5vjf13h2f6o
  3. View videos and more information at Miso Robotics: https://youtu.be/5vjf13h2f6o
  4. Discuss the buying process for organizations. Who would influence the decision-making?
  5. For Flippy the robot food-preparation product, have students work on the actions taken in each of the five steps.
    1. Problem recognition?
    2. Information search?
    3. Evaluative criteria?
    4. Purchase decision?
    5. Post-purchase behavior?
  6. What are key considerations in each step?
  7. Debrief the exercise.

Source:  AdWeek; Forbes; Tech Crunch; other news sources

 

Leave a comment

Filed under Classroom Activities

New Google Glass Enterprise Edition for Business

It’s been a while since Google Glass has been in the headlines. Remember Google Glass? In case you are not familiar with the product, it was pulled from the market in 2015 after complaints about the technology, usefulness, price, and privacy. The original product was focused on consumers as wearable technology to augment and share daily activities. The glasses had a smart heads-up display and camera, allowing users to connect to data and share information and images.

Google Glass was reformatted a few years ago to the ‘Enterprise Edition’ where the focus was on helping workers in a variety of jobs such as manufacturing, medicine, technology, and other areas. This was a departure from the original consumer-based product, and moved Glass into the business-to-business category. The new version of Glass Enterprise Edition 2 sells for $999 (compared to $1,500 for previous version) and has a new processor, improved camera, and other updates for safety and greater battery.

Repositioning is often difficult, and this repositions Glass from the consumer market to organization buying.

Group Activities and Discussion Questions:

  1. Discuss the organizational buying process. Who would influence the decision-making?
  2. Show the newest incarnation of the product: https://www.blog.google/products/hardware/glass-enterprise-edition-2/
  3. Show Glass video: https://youtu.be/5IK-zU51MU4
  4. For Glass, have students work on the actions taken in each of the five steps.
    1. Problem recognition?
    2. Information search?
    3. Evaluative criteria?
    4. Purchase decision?
    5. Post-purchase behavior?
  5. What are key considerations in each step?
  6. Debrief the exercise.

Source: The Verge, Google

Leave a comment

Filed under Classroom Activities

New Google Glass Enterprise Edition for Business

It’s been a while since Google Glass has been in the headlines. Remember Google Glass? In case you are not familiar with the product, it was pulled from the market in 2015 after complaints about the technology, usefulness, price, and privacy. The original product was focused on consumers as wearable technology to augment and share daily activities. The glasses had a smart heads-up display and camera, allowing users to connect to data and share information and images.

Google Glass was reformatted a few years ago to the ‘Enterprise Edition’ where the focus was on helping workers in a variety of jobs such as manufacturing, medicine, technology, and other areas. This was a departure from the original consumer-based product, and moved Glass into the business-to-business category. The new version of Glass Enterprise Edition 2 sells for $999 (compared to $1,500 for previous version) and has a new processor, improved camera, and other updates for safety and greater battery.

Repositioning is often difficult, and this repositions Glass from the consumer market to organization buying.

Group Activities and Discussion Questions:

  1. Discuss the organizational buying process. Who would influence the decision-making?
  2. Show the newest incarnation of the product: https://www.blog.google/products/hardware/glass-enterprise-edition-2/
  3. Show Glass video: https://youtu.be/5IK-zU51MU4
  4. For Glass, have students work on the actions taken in each of the five steps.
    1. Problem recognition?
    2. Information search?
    3. Evaluative criteria?
    4. Purchase decision?
    5. Post-purchase behavior?
  5. What are key considerations in each step?
  6. Debrief the exercise.

Source: The Verge, Google

Leave a comment

Filed under Classroom Activities