Tag Archives: LinkedIn

Fresh Undies for New Jobs


Clean underwear can make us feel good. And when we feel good, we act more positive. At least that’s the premise behind Fruit of the Loom’s new social media campaign. Using information from LinkedIn, the company is giving away 25,000 fresh pairs of new underpants to people who get new jobs and change their status on LinkedIn!

Social media is tightly integrated throughout the campaign. The lucky recipients receive a note from Fruit of the Loom asking them to pick a size and style, as well as select whether they want to let everybody else on Twitter, Facebook, and LinkedIn know about their freebie. The campaign is titled “Fresh Gigs” with a message that a fresh pair of underwear makes each day start a little better.

The campaign will likely make moms happy, too. After all, don’t most mothers say not to leave the house in ratty undies? This campaign helps people show a little respect for their new jobs.

Group Activities and Discussion Questions:

1. Show the Fruit of the Loom Web site: http://starthappy.fruit.com/freshgigs
2. There are a variety of statistics and figures on the site – scroll down the page to view interactive media and video explaining the program.
3. Show the commercials (on YouTube):
4. Discuss the tactics that are integrated into this campaign. What elements are included? Is there anything else that could be added?
5. Using this campaign as the base, divide students into teams. Have each team develop an integrated campaign for another personal product.
6. Determine target market, key messages, and elements of the campaign.

Source:  Brandchannel.com, 10/4/13

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Make new friends at 20,000 feet

You never have to be lonely on a plane again. At least, not if you are flying on Dutch carrier KLM. The company has launched a new service called “Meet and Seat” – a program that allows passengers to upload information from their Facebook and LinkedIn profiles to help choose a seatmate to while away time on a long trans-Atlantic flight. One can select a potential seatmate based on similar preferences and interests. Using virtual profiles to build real-life connections gives airlines a chance to better meet individual needs, and drive up passenger satisfaction.

The concept is that of building a walled social network based on existing frequent flier memberships. This adds to the airlines already large base of information about its customers. It now learns about your habits, home life, attitudes and more – all of which the airline can use to enhance and personalize services. The programs are being embraced by airlines and by independent companies such as Planely (a Danish start-up) and Satisfly (based in Hong Kong).

But what if you don’t like your seatmate? You can’t really “reject” a possible seatmate, but you can move to another seat as long as two days prior to a flight. Not everyone wants to participate; many people use flying time to sit quietly, read, or sleep. Social seating is more likely to appeal to business travelers or those looking for companions. It works by sharing selected information from one’s social profile. The passenger is then presented with a seat map showing others who have also shared profile information. Passengers then reserve the seat next to someone who seems interesting, and that person will receive a message with your profile details.

After all, if you like who you are seated next to, you are more likely to enjoy the flying time, all the while meeting new people.

Group Activities and Discussion Questions:

  1. Have students view the KLM video about the new service: http://youtu.be/eL2lWn7oup4
  2. View KLM’s Web site, and section about Meet and Greet. http://www.klm.com/travel/us_en/prepare_for_travel/on_board/Your_seat_on_board/meet_and_seat.htm
  3. What are advantages of the idea? Disadvantages?
  4. What other companies might use an application such as this?
  5. Review similar products:
    1. http://www.malaysiaairlines.com/in/en/book-and-plan/mhbuddy.html
    2. http://www.planely.com/
    3. http://www.satisfly.com/
    4. What are target markets for these services?
    5. Build a promotional plan for these services.


Source:  New York Times, 2/23/12 http://www.nytimes.com/2012/02/24/business/global/selecting-a-seatmate-to-make-skies-friendlier.html

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