Advertising, design, global marketing, innovation promotion,
Cannes Lions awards are among the most established awards for marketing, advertising, and creative professionals. The international competition includes three rounds of viewing, voting, and discussion and includes thousands of international submissions.
The juries are comprised of 29 industry experts, representing 15 different markets. The judging consists of four stages: viewing, voting, discussion, and awarding trophies. The jurors review entries and score such as to compile a short list. This list is then reviewed, finalized, and debated.
Among the top winners in this year’s competition:
- Audio & radio: Specsavers
- Health and wellness: Dramamine
- Health Grand Prix for good: UN Women
- Outdoor: Magnum Ice Cream
- Social & influencers: Cerave
The top three creative companies:
- WPP
- Omnicron
- Interpublic
Top creative brands of the year:
- Coca-Cola
- Heineken
- Apple
To win a Grand Pix isn’t easy. According to the Cannes Lions Award Map 2024, the campaigns must have a high level of craft, experience, engagement, strategy, creative ideas, and going beyond the brand purpose.
What does your ideal ad look like?
Group Activities and Discussion Questions:
- Poll students: How many different types of can they recall?
- What specific ads can they recall? Why?
- Discuss with the class the different forms of advertising.
- Show the Cannes Lions Awards Web site: https://www.canneslions.com/awards
- There are a number of different categories of campaigns/awards. Choose one category to examine (ex: outdoor).
- Videos compilations of award-winning campaigns: https://www.thedrum.com/news/2024/06/21/cannes-lions-2024-watch-every-grand-prix-winning-ad
- Divide students into teams.
- Assign each team a different campaign to review and analyze.
- Have each team debrief their analysis for the class. Have the class vote on their favorite(s) and least favorite(s) campaign. Why were these selected?
Source: Kiefer B. (1 July 2024). See the Grand Prix winners of the 2024 Cannes Lions. AdWeek; other news sources.
