Tag Archives: IDEO

Design that Works in the Classroom

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Classroom design and equipment have not evolved significantly since the early days of the schoolroom. We still have the same old tables, desks, boards, lights, and chairs. And in many classrooms around the country, the rooms haven’t changed or been updated in dozens of years. Why is this? And, what could be done to improve classrooms and equipment?

Steelcase, a multi-billion dollar global corporation providing office furniture and architecture, partnered with IDEO to design a new platform for improving the classroom experience. Among the team’s observations were the traditional tablet-arm school desks had remained the same for decades, despite the changes in class sizes, students, and technology. Working together, and with input from real-world customers and students, the design team created a series of furniture prototypes, eventually arriving at the concept for the Node chair. The result was a sleek, generously sized swivel chair with a rolling base that enabled the chairs to be quickly reconfigured from lecture to work group activities.

Steelcase unveiled the Node chair at the NeoCon 2010 World Trade Fair, winning an Innovation Award and receiving 5,000 pre-orders for the new product. Just think what else could be done in your classroom to help encourage interaction and participation!

Group Activities and Discussion Questions:

  1. Start with a discussion of the steps used for innovation and design.
  2. Divide the students into teams of 5 – 7 students.
  3. Have each team identify 25 things that annoy them about a particular product (Ex: classroom equipment). Have the students write the lists on large poster papers and post these on the classroom wall.
  4. From the combined lists of problems, identify 5 – 10 different topics of problems (Ex: safety, movement, energy consumption, etc.)
  5. Assign each team one of the different topics and challenge the team to identify 25 things that could help solve the problem. Encourage wild ideas – it doesn’t have to be a practical solution! Post these lists on the classroom wall as well.
  6. Next, have each student “vote” on the ideas that they think could actually be implemented. Voting can be done by having students place up to 5 check marks on their favorite ideas.
  7. Tally the votes. List the top ideas and use these to outline a potential new product or solution!
  8. Show students the Node chair and video detailing the design effort: http://www.ideo.com/work/node-chair/

Source:  IDEO Web site:http://www.ideo.com/work/node-chair/

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Building Creative Confidence

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Ask people how creative they think they are – their answers might surprise you. We celebrate creativity and innovation throughout society. We look on in awe as artists create, as musicians perform, as actors take us to hidden places. We rejoice in their accomplishments and wish we could do the same.

Many people have stories about how their creative sides were dismissed at some point in their lives. Maybe we tried to draw an animal, but no one knew what it was. Or perhaps we were singing a song, and then told we couldn’t carry a tune. Whatever it was that happened to stifle our creative sides, it was a shame. Having the confidence to create is important in marketing and business. It doesn’t matter if the result is perfect – what matters if having the courage to try new ideas and explore our creative side.

In a TED Talks video from David Kelley of design firm IDEO, we hear how we can re-develop our creative sides. Using an example of an engineer who created a new world surrounding MRI experiences for children, he illustrates how creativity is part of all us. It’s not magic, it’s a journey. Try it and see what happens.

Group Activities and Discussion Questions:

  1. Begin with a group discussion on the value of creativity in marketing: Is it necessary? Why? What else is needed beyond creativity? Are only artists creative? What about business people and marketers?
  2. Ask students to rate themselves on a scale of 1 to 10 on how creative they think they are. Then from the lower scores, ask students why they think they are not creative, and do the same for the upper scores.
  3. Show the TED video featuring David Kelley from IDEO:

http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html

4. Divide students into groups. Have each group take an ordinary product (something that could be found in their backpacks) and create something extraordinary.

 

Source:  TED.com

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