Tag Archives: Consumer Reports

Top Car Brands in 2016

Cars

The automotive industry is notoriously tough. Each manufacturer competes for not only sales, but also for rankings by organizations such as J.D. Powers, Car & Driver, and Edmund. Among the most popular ranking report on vehicles is the one done by independent testing organization, Consumer Reports.

To compile the report, the team at Consumer Reports test drives and evaluates multiple attributes of 270 different vehicles. To be a top tier pick, the cars must score well in road tests, crash tests, and have better predicted reliability.

The top brands this year, in order, are: Audi, Subaru, Lexus, Porsche and BMW (tied), Mazda, and Buick.

This year’s winners by category include:

  • Compact car: Subaru Impreza
  • Midsize car: Toyota Camry
  • Large car: Chevrolet Impala
  • Subcompact car: Honda Fit
  • Sport car: Mazda MX-5 Miata
  • Small SUV: Subaru Forester
  • Midsize SUV: Kia Sorento
  • Luxury SUV: Lexus RX
  • Minivan: Toyota Sienna
  • Pickup truck: Ford F-150Did your vehicle make the list?

Group Activities and Discussion Questions:

  1. Show Consumer Reports’ rankings: http://pressroom.consumerreports.org/pressroom/2016/02/consumer-reports-2016-annual-top-picks-kia-sorento-lexus-rx-are-best-suvs.html
  2. Show the video of car rankings: https://youtu.be/ihiJcQBvX74
  3. Discuss how companies can use the report in their marketing.
  4. What should companies that didn’t make the top list do to promote their vehicles?
  5. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  6. Divide students into teams and have each team develop a positioning map for a category of automobiles.

Source: Consumer Reports, Manufacturing Business Technology

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The Slowest Selling Cars

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Last month we wrote about the top cars as ranked by independent testing organization, Consumer Reports. Among the company’s top picks based on road tests, crash tests, and reliability were Tesla Model S, Subaru Impreza, Chevrolet Impala, Toyota Highlander, and Honda Odyssey. This month, let’s look at the cars that it appears no one (or at least very few) want to buy.

According to data from Kelley Blue Book, the average amount of time a car is on a dealer’s lot is 71 days, with some models selling in fewer than 15 days and other waiting 120+ days to sell. Which cars sold the slowest in 2014?

  1. Honda Insight, 170.7 days, units sold 3,965 ($18,725)
  2. Nissan GT-R, 169.9 days, units sold 1,436 ($101,770)
  3. Cadillac ELR, 158.6 days, units sold 1,310 ($75,000)
  4. Infiniti Q60, 158.3 days, units sold 7,740 ($40,950)
  5. Buick Verano, 144.7 days , units sold 43,743 ($23,380)
  6. Cadillac XTS, 144.6 days, units sold 24,335 ($44,660)
  7. FIAT 500L, 140.1 days, units sold 12,413 ($19,195)
  8. Volvo XC90, 139.5 days, units sold 3,952 ($48,900)
  9. Kia Cadenza, 138.8 days, units sold 9,267 ($35,100)
  10. Cadillac ATS, 138.1, units sold 29,890 ($33,215)

High turnover does not necessarily mean that a car is absolutely popular or unpopular, but instead implies that it was popular or unpopular relative to the expectations of the manufacturer. For example, while there were more than 43,000 Buick Veranos sold last year, Buick probably anticipated higher demand, thus overstocking which resulted in an average of 144 days to turn the car.

Group Activities and Discussion Questions:

  1. Discuss the issues associated with sales forecasting and manufacturing.
  2. Before showing the video or discussing the slowest selling cars, poll students about the reasons why cars might sell slower than average.
  3. Show video: http://www.usatoday.com/story/money/cars/2015/04/11/cars-americans-dont-buy/25602781/
  4. Divide students into teams. Assign each team one of the cars to research. Have them find out prices, number sold, locations for best sales, competitors, etc.
  5. Next, have students develop recommendations to lower the average days it takes to sell a model.

 

Source: Kelley Blue Book, USA Today, Manufacturing Business Technology

 

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Top Cars in 2015

Cars

The automotive industry is notoriously tough. Each manufacturer competes for not only sales, but also for rankings by organizations such as J.D. Powers, Car & Driver, and Edmund. Among the most popular ranking report on vehicles is the one done by independent testing organization, Consumer Reports.

To compile the report, the team at Consumer Reports test drives and evaluates multiple attributes of 270 different vehicles. To be a top tier pick, the cars must score well in road tests, crash tests, and have better predicted reliability.

This year’s winners by category include:

  • Best overall: Tesla Model S
  • Compact car: Subaru Impreza
  • Midsize car: Subaru Legacy
  • Large car: Chevrolet Impala
  • Green car: Toyota Prius
  • Luxury car: Audi A6
  • Sport Sedan: Buick Regal
  • Small SUV: Subaru Forester
  • Midsize SUV: Toyota Highlander
  • Minivan: Honda OdysseyDid your vehicle make the list?

Group Activities and Discussion Questions:

  1. Show Consumer Reports’ Web site: http://www.consumerreports.org/cro/index.htm
  2. Show the video of car rankings: http://youtu.be/g_RkhbF2CVg
  3. Discuss how companies can use the report in their marketing.
  4. What should companies that didn’t make the top list do to promote their vehicles?
  5. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  6. Divide students into teams and have each team develop a positioning map for a category of automobiles.

Source: Consumer Reports

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