Tag Archives: College students

Fresh Sheets (without washing!)

sheets

No one likes changing bed sheets, but it’s a necessary activity for cleanliness and good health. However, the group that probably changes their sheets the least is college students. And, since college students have limited space available, their beds winds up doing duty as desk, table, and lounge chair – in other words, getting a lot of use and dirt. Thus, forcing college students to (reluctantly) change their sheets. Until now.

Enter a new product called “AfreSHeet,” the world’s only fitted sheet with seven peel-away, disposable layers. The layers are made from a soft polyester blend with a waterproof coating. A simple design allows the top layer to easily peel off and reveal the new layer below.

The sheets aren’t only comfortable and convenient, they are also environmentally friendly; each time sheets are washed it takes gallons of water and exposes the environment to harsh laundry chemicals. (Plus, plenty of quarters are needed for the laundry machines.) The product is priced at $29.95 for the seven-layer bottom sheet. With AfreSHeet, customers instantly have new, soft, clean and comfortable waterproof sheets to sleep on.

Group Activities and Discussion Questions:

  1. Poll students: How often do students change and wash sheets? Would they be interested in an alternative?
  2. Show the company Web site: http://www.afresheet.com/ (includes a video)
  3. Discuss the various promotional tactics that can be used for launching a product.
  4. Have students come up with tactics and list all the tactics on the white board (ex: billboards, print, direct mail, etc.).
  5. Divide students into groups and have each select three different tactics. For each tactic, explain why it was selected and how it will be used.
  6. Debrief by putting together the entire suggested lists on the white board. As a final step, have the entire class vote on the top three tactics to use.

Source: New York Times

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Mindset List 2013

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Different generations have radically different experiences and context for their lives. And, these experiences can have significant implications for marketing professionals. Example: do today’s college students know what ‘card punch’ equipment was? How about listening to music using vinyl ‘albums’ instead of digital files?

To help highlight and understand the differences between generations, every year since 1998, Beloit College (Wisconsin) has assembled a list of cultural items and topics that have shaped the lives of new college freshmen. Beloit’s Mindset List was originally created to help its faculty become aware of dated references that might confuse students (or make faculty seem like they are totally out of date).

For example, the class of 2017, born in 1995, is considered digital-natives who already know how to connect to each other. These students are enrolling in academic majors that lead to good-paying jobs and many of them will take a few courses taught at a remote university, by professors they will never meet. They use smart phones in class – sometimes to work on actual assignments and sometimes just to connect with each other socially! A few of their mindset list highlights include:

  • GM doesn’t mean the car company – it’s “Genetically Modified.”
  • Having a chat has seldom involved talking.
  • Gaga has never been baby talk.
  • They could always get rid of outdated toys on eBay.
  • They have only known two Presidents of the United States.
  • Spray paint has never legally been sold in Chicago.
  • With GPS, they never need directions to get someplace, just an address
  • Courts have always been ordering computer network wiretaps.

Check out Beloit’s list and see which of the list’s items might hold implications for companies in product innovation and marketing.

Group Activities and Discussion Questions:

1.      Review the Beloit Mindset list: http://www.beloit.edu/mindset/2017/2.      Divide students into groups. Have them list the most popular items in areas such as: movies, music, art, television, sports, etc.
3.      Then have the teams research what the leading products in these areas were 20 and 30 years ago.
4.      What are the implications for marketing products to the different generations? How do companies adapt products and marketing to reach across generations?
5.      How might a company take an older product (such as vinyl albums) and update it for relevance to today’s college student market?

Source:  Beloit College, various news sources, 9/2013

 

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What’s on the Students’ Minds?

Different generations have radically different experiences and context for their lives. And, these experiences can have significant implications for marketing professionals. Example: do today’s college students know what ‘card punch’ equipment was? How about listening to music using vinyl ‘albums’ instead of digital files?

To help highlight and understand the differences between generations, every year since 1998, Beloit College (Wisconsin) has assembled a list of cultural items and topics that have shaped the lives of new college freshmen. Beloit’s Mindset List was originally created to help its faculty become aware of dated references that might confuse students (or make faculty seem like they are totally out of date).

For example, the class of 2016 (born in 1994) does not take pictures on ‘film’ nor do they watch movies on ‘tape’. These students have always been in ‘cyberspace’ and they have never seen an actual paper airline ticket. Women have always been airline pilots and flown space shuttles. Students watch TV anytime, but very rarely do they watch shows on an actual television set at its scheduled time. They get their news not from news shows, but from YouTube. They do not know that Bill Clinton was President of the United States, but they do know that Hillary Clinton is Secretary of State. They read e-books, but find bound copies of the Encyclopedia Britannica as useless. History has its own television channel, and the Twilight Zone is about vampires, not Rod Sterling.

Check out Beloit’s list and see which of the list’s items might hold implications for companies in product innovation and marketing.

Group Activities and Discussion Questions:

1.      Review the Beloit Mindset list: http://www.beloit.edu/mindset/2016/2.      Divide students into groups. Have them list the most popular items in areas such as: movies, music, art, television, sports, etc.
3.      Then have the teams research what the leading products in these areas were 20 and 30 years ago.
4.      What are the implications for marketing products to the different generations? How do companies adapt products and marketing to reach across generations?
5.      How might a company take an older product (such as vinyl albums) and update it for relevance to today’s college student market?

Source:  Beloit College, various news sources, 8/2012

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