Smart Shopping Cart – Amazon’s Dash Cart

Raise your hand if you get irritated by long lines at the supermarket checkout. Go ahead – don’t be shy! It would be very rare indeed if all shopping experiences were trouble-free. A major annoyance of shoppers is the checkout process. It should be simple and fast.

In a move intended to shake up the grocery industry, Amazon’s new Dash Carts calculate and pay the bill – meaning no need to stand in any kind of check-out line. The Dash Carts have embedded cameras, sensors, a built-in scale, and a smart display that will automatically tally the items. The smart carts will be available later this year at a planned Amazon grocery store in Los Angeles. The technology is similar to that used at Amazon Go stores with their “Just Walk Out” cashier-less technology.

The carts are easy to use and require little change in shopper behavior. Shoppers use their Amazon account information and smart phone. After entering the store, the shopper scans a QR code in the Amazon app that signs them into the cart and even loads up stored shopping lists from Alexa. The technology speeds up shopping, eliminates checkout and aims to improve the overall shopping experience.

Shop. Exit. Simple.

Group Activities and Discussion Questions:

  1. This product vividly reminds us of the famous IDEO shopping cart redesign. That video can be found at: https://youtu.be/izjhx17NuSE
  2. The original design was from 1999. Why do students think it never caught on?
  3. Show video of Amazon’s new Dash Cart: https://youtu.be/rQO9u6-KOJk
  4. What are the features similar to the IDEO redesign? Why is this design possible for today’s consumers?
  5. Discuss the purchasing process and the problems with having consumers use new innovation.
  6. Poll students: Is the Dash cart continuous innovation, dynamic innovation, or discontinuous innovation. Why?

Source:  CNET: CNN; Forbes; IMPO; TechCrunch; other news sources

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