It can be tough to get kids to eat their vegetables. (College students might not have this problem, but parents certainly do.) Let’s face it. Most kids would rather have candy, or soda, or French fries, or anything other than eat parent-endorsed healthy foods. What’s a parent to do?
One solution is of course an all-out battle with consequences for not eating healthy. But another solution could be to use bribery! In other words, “If you eat your vegetables, you get a treat.” And maybe that treat could be Ore Ida’s French fries…
And, since not all parents are comfortable with the idea of bribery to encourage good behavior, Ore Ida wisely renamed the practice as ‘Potato Pay’. It’s pretty simple. Set an exchange rate (aka bribe) for each healthy food that kids eat. Broccoli could be worth two fries, carrots equal one fry, and Brussel sprouts are worth five fries! The exchange rate can even vary depending on the child and vegetable. Don’t struggle – pay with French fries.
What’s the exchange rate in your house?
Group Activities and Discussion Questions:
- Poll students: Were they picky eaters? Do they have young cousins or siblings who always present a challenge at meal times? How did their families handle this?
- Show the potato pay video: https://youtu.be/x8ZUvU_SW-I
- Web site: http://www.trypotatopay.com/
- Suggested mealtime bribery chart: http://www.trypotatopay.com/MealtimeBriberyChart.pdf
- Have students analyze how Ore Ida created a full campaign.
- Divide students into groups. Challenge each group to identify a problem faces by parents at meal time.
- What is a creative solution that a food company could use to market its products to solve the problem?
Source: Griner, D. (13 July 2018). Kids won’t eat veggies? Bribe them shamelessly with Ore-Ida’s ‘Potato Pay’.