Love is in the Air – and so are Tacos!

Taco Bell has been expanding its offerings the past few years as it competes with other fast food outfits. But still, how can a fast food outlet truly differentiate from the competition? What could a company do that would be first-to-market? Hmmm….

Taco Bell has an idea on an offer that is really unique – weddings! That’s right, weddings!

Beginning this summer, Taco Bell will hold weddings at its new Las Vegas Cantina restaurant. For only $600, couples can get a wedding ceremony held inside the restaurant, including an ordained minister, with as little as four hours advance notice. And that’s not all! There is also a private area in the restaurant for a reception with up to 15 of your closest family and friends. And, if you forgot to buy a gift, there is a selection of custom merchandise including sauce packet garters, bow ties, champagne flutes, and a Taco 12-pack along with Cinnabon Delights cake for dessert. Forgot the bouquet? No worries. A sauce packet bouquet is also available for brides.

Located on the Las Vegas strip, the new restaurant features two-stories, modern design and art work, VIP lounge, DJ booth, open-kitchen viewing, and serves beer and Twisted Freezes 24-hours.

Ready to tie the knot?

Group Activities and Discussion Questions:

  1. Poll students: Where was the last wedding they attended?
  2. Show the Taco Bell site: https://www.tacobell.com/loveandtacos
  3. Poll students again: Who would consider getting married there? Why or why not?
  4. Discuss the various promotional tactics that can be used for launching a product.
  5. Have students come up with tactics and list all the tactics on the white board (ex: billboards, print, direct mail, etc.).
  6. Divide students into groups to work on this exercise.
  7. For Taco Bell weddings, have each team select three different tactics. For each tactic, explain why it was selected and how it will be used.

Source: Time magazine, Mashable, other news sources  

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