Biggest Shopping Day of the Year in China – Nov. 11

China

Are you ready for the biggest shopping day of the year? No – it’s not Black Friday in the U.S. The biggest shopping day of the year in on November 11 (Singles Day) in China. The holiday began as a celebration for people who are single, chosen because of the connection between singles and the number ‘1’. November 11 now serves as an occasion for single people to party – and shop.

How big is it? Well, last year it topped $9.3 billion in sales. Last year also marked the entry of many foreign brands entering the frenzy, all vying for a percentage of the sales on Alibaba’s retail platforms – Tmall and Taobao. This year the event is being touted as the biggest online shopping event in the world with more than six million products, 5,000+ international brands, 40,000+ merchants from 25 countries.

Why is it so important for global brands to enter this shopping day? Consider that there are roughly 300 million middle-class shoppers in China, rising to an estimated 500 million in the next 10-15 years.

While Singles Day may have originally started for lonely Chinese consumers, the shopping day now is seen as critical to driving China’s – and the world’s – economy. What will you buy?

Group Activities and Discussion Questions:

  1. Most students will not have previously heard of China’s Single Day. Discuss the shopping holiday and its importance in China.
  2. View a recent video about the 2015 event: https://youtu.be/NbPbcSq91H8
  3. Discuss how this holiday compares to Black Friday and Cyber Monday in the U.S.
  4. What products do students expect to be big sellers on Singles Day? Why these products?

Source: Brandchannel.com, other media sources

Leave a comment

Filed under Classroom Activities

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s