Do you ever feel guilty crumpling up a takeout bag after a trip to a fast-food restaurant? McDonald’s has a solution with a cleverly-designed takeout bag now being used in Hungary.
Aptly named the “BagTray,” the eco-friendly, recyclable paper bag utilizes a perforated strip near the bottom of the bag. A single rip separate the bag into two pieces, turning the reinforced cardboard bottom into a handy tray. The new BagTray acts as a plate, making it easier to eat messy foods on-the-go. And, helping to keep the grease off our desks.
Group Activities and Discussion Questions:
- Discuss packaging concepts – utility, form, function, design, material, color, etc. What makes effective packaging?
- Poll students about packaging that could be improved.
- Show the video: https://vimeo.com/126129580
- Now, have students brainstorm ways to redesign the packaging they identified earlier.
Source: Gizmodo, Time, Business Insider