In a nutshell: Hungry, but short on cash while in Stockholm, Sweden? Forgot your credit card? No problem – McDonald’s in Stockholm are using metal, in the form of cans, as a currency to pay for those burgers and fries.
The campaign used outdoor media to launch and placed billboards announcing that the Golden Arches would accept payment for food with “cards, cash and cans.” For 10 cans, a customer could buy a hamburger, 20 cans are needed for cheeseburgers, and for a mere 40 cans one could get a Big Mac.
Sounds like a great way to recycle and still satisfy a craving for fast food!
Group Activities and Discussion Questions:
- Discuss payment options that retailers use.
- How can payment options be re-created to impact society? Use the white board to list ideas and encourage creativity.
- Next, explain the McDonald’s solution in Stockholm. What are the implications of the campaign?
- Divide students into teams and have each select a retail chain. Have each team develop a socially-responsible payment campaign for that retail chain.
- Debrief the exercise. What are the common elements used in the campaigns?
Source: Ad Age Daily, Creativity-online
