What’s In Doritos Locos Tacos?

Do you ever wonder exactly is in some of the snack foods we eat every day? Really – what exactly is IN the very popular Doritos Locos Tacos? And why do we eat so many? This short video, produced by Michael Moss of The New York Times, provides us with some unsettling answers.

The Doritos products are a marriage made in processed food heaven – combining an engineered snack with a fast-food colossus. The Doritos Locos Tacos product is engineered to target taste buds using dynamic contrasting (i.e., crispy shell, fat-filled) and maximum allure (50% of calories are from fat). It has a long hang-time favor system and leaves us wanting more!

Healthy? Nope. Craving? You bet! Profitable? Absolutely! View The New York Times video and consider the snack foods we consume each day.

Group Activities and Discussion Questions:

  1. Start by showing the video clip: http://www.nytimes.com/video/2013/10/01/dining/100000002476509/whats-in-it-doritos-locos-tacos.html?smid=pl-share

  1. Next, discuss snack foods. What are some of the snacks students buy regularly?

  1. Poll students: What snack foods have you eaten in the last week? Include both healthy snacks and the non-healthy snacks.

  2. Build a list on the board and tally the number of students who eat each snack. The non-healthy list will likely exceed the healthy list.

  3. Divide students into teams. Have each team select either a healthy or a non-healthy snack.

  4. Have each team research the snack online and develop the points for the following: target market, key message, product components, promotion, and distribution.

Source:  New York Times, 10/1/13

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