Tag Archives: viral videos

by | Sunday, January 14, 2018 · 11:55 pm

YouTube Rewind for 2017

No year-end review of social trends in 2017 would be complete without reflecting on the last 12 months, and watching the top trending videos of 2017 on YouTube.

Adding to the reflective spirit, YouTube’s year-end review includes the global top trending views of videos including children interrupting BBC interviews, the amazing appeal of Despacito, the growth of slime and fidget spinners, April the giraffe, the solar eclipse, and much more.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé?

What will 2018 hold for marketers?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site: https://rewind2017.withyoutube.com/
  3. Assign student teams to one of the categories of videos.
  4. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2017.
  5. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  6. Debrief assignment by showing the top video from each category.

Source: YouTube

Leave a comment

Filed under Classroom Activities

Tagged as , , , , ,

by | Monday, June 5, 2017 · 7:52 am

Viral Videos for May 2017

This week’s viral video is a great mix of ideas, with several longer videos in the top spots. Hyundai’s short adventure film features its cars on an icy trip in “Shackleton’s Return.” Heineken also retains a top spot for its short film, “Worlds Apart.” The film pairs strangers (who happen to have opposite viewpoints) working together to build a bar, then finding out who they have really been talking to. It’s time to be open-minded, listen, and talk about differences.

There are three key factors for viral video success:

  1. Reaching the tastemakers.
  2. Building a community of participation.
  3. Creating unexpectedness in the video.

Regardless of the type of product or service, the country of origin, or the importance of the message, what matters is reaching the audience in a way the both entertains and informs. It might be YouTube, and more often now, it’s on Facebook and other social media. Check out this week’s top videos and discuss what makes them “go viral.”

Group Activities and Discussion Questions:

  1. Bring up a recent Ad Age’s weekly Viral Video chart: http://adage.com/article/the-viral-video-chart/viral-video-chart-5-1-17/308885/
  2. How effective is each video at getting the company’s brand and message across to viewers?
  3. In teams, have students design a viral video for a product of their choosing. What are the elements that are needed to go viral?

Source:  Advertising Age

Leave a comment

Filed under Classroom Activities

Tagged as , , , , ,

by | Thursday, March 2, 2017 · 7:02 am

Viral Videos – Super Bowl 2017

viral

This is the week marketers wait for all year – Super Bowl! While the week’s top performing viral videos remained Youtube’s “Rewind” video, the rest of the top 10 were aired at the Super Bowl and included Hyundai’s “A Better Super Bowl” tribute to U.S. forces, a racy Shades of Grey type of video from T-Mobile, and Mr. Clean “The Cleaner of Your Dreams,” Airbnb video on acceptance, and Kia’s “Smarter Way” staring Melissa McCarthy, plus many more.

The chart highlights viral video ads that appear on online video sites. Each ad measures viewership of brand-syndicated video clips as well as social video placements that are driven by viewers around the world. Visible Measure’s True Reach™ quantifies the total audience that has been exposed to a viral video campaign. There are three key factors for viral video success:

  1. Reaching the tastemakers.
  2. Building a community of participation.
  3. Creating unexpectedness in the video.

Regardless of the type of product or service, the country of origin, or the importance of the message, what matters is reaching the audience in a way the both entertains and informs.

Check out the top Super Bowl videos and discuss what makes them “go viral.”

Group Activities and Discussion Questions:

  1. Bring up Ad Age’s weekly Viral Video chart: http://adage.com/article/the-viral-video-chart/viral-video-chart-02-13-17/307973/
  2. Divide students into teams. Have each team select an ad on the top video chart and analyze the ad.
  3. What is unusual?
  4. Who will it interest?
  5. What is the key message?
  6. How effective is the ad at getting the company’s brand and message across to viewers?
  7. In teams, have students design a viral video for a product of their choosing. What are the elements that are needed to go viral?h

Source:  Advertising Age

Leave a comment

Filed under Classroom Activities

Tagged as , , , ,