Tag Archives: telecommunications

by | Tuesday, June 12, 2012 · 12:14 am

Ask Siri

Apple’s iPhone 4S, with the Siri voice activation system, continues to increase its market share. In the first quarter of 2012, Apple had revenue of nearly $13 billion in the U.S., more than $10 billion in China, and $8.8 billion in Europe. A lot of that revenue was due to their latest phone with the entertaining voice of Siri fronting for an artificial intelligence system that tries to answers the users’ queries.

The problem with Siri is that it only speaks a few select languages – English, German, Japanese, and French. But what happens if you speak only Spanish – spoken by approximately 3.5 million people in the U.S. – or Mandarin – spoken by one-third of the world’s population? Well then, for now you are out of luck and will have to interact with your smart phone the old-fashioned way – using text!

 

What are some to craziest things asked of Siri? According to App Chronicles (http://appchronicles.com/10/top-10-funniest-questions-to-ask-siri) among the top questions are:

  1. How much wood could a woodchuck chuck if a woodchuck could chuck wood?
  2. Tell me a joke.
  3. Where do babies come from?
  4. Knock, knock…
  5. What do you look like?
  6. What is the meaning of life?
  7. I need to hide a body…
  8. Who’s your daddy?
  9. Will you marry me?

According to Apple, Chinese, Korean, Italian and Spanish language options are in the works for 2012. Let the questions begin!

Group Activities and Discussion Questions:

  1. Play several current commercials for iPhone 4S (find commercials on www.youtube.com, search term “iPhone Siri”).
  2. Ask students if anyone has an iPhone with Siri.
  3. What are the craziest things that they have asked Siri, and what were the responses?
  4. Ask students to make a request of Siri in another language. What happens?
  5. Divide students into groups. Have each group design a promotion that could be used with Siri speaking the new languages – Chinese, Korean, Italian, and Spanish.
  6. What are areas of concern as Apple launches into these new languages? What are the cultural considerations to take into account?

 

Source:  Ad Age Daily, 5/16/12

 

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by | Wednesday, May 9, 2012 · 8:01 pm

How many megabytes did you use today?

With the proliferation of mobile devices used by today’s consumers, the amount of data that is accessed and downloaded each day can reach staggering proportions. After all, do we really know how much data we use each day on our mobile devices? Probably not. And even if we knew, what would we do about it, and what does it mean to marketing today?

The New York Times recently interviewed people on the streets of Manhattan, asking them “What is a megabyte?” Their answers indicate just how little consumers know about their daily data access on smart phones and mobile devices. (Hint – there are 1,000 bytes in a kilobyte; 1,000 kilobytes in a megabyte; and 1,000 megabytes in a gigabyte.)

Group Activities and Discussion Questions: 

  1. Before shwoing this video, ask students to define a megabyte.
  2. How many megabytes do students think they dounload every day?
  3. How many megabytes are in a movie, song, email, website, document?
  4. Now, show the video clip from the New York Times:  http://video.nytimes.com/video/2012/04/08/technology/100000001476356/what-is-a-megabyte-.html
  5. Expand the discussion and have students explore the complexity of this topic.  Have students list the variety of (1) phones, (2) providers, and (3) service plans.  Discuss the different plans and how they are marketed? Are data limits easy to find? Why not?
  6. Ask students if they know the amount of data covered by their cell plans.
  7. What are the implications to marketing when using, or selling, multi-media services and products?

Source: New York Times, 4/19/12


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by | Friday, April 27, 2012 · 4:54 pm

How many megabytes did you use today?

 

With the proliferation of mobile devices used by today’s consumers, the amount of data that is accessed and downloaded each day can reach staggering proportions. After all, do we really know how much data we use each day on our mobile devices? Probably not. And even if we knew, what would we do about it, and what does it mean to marketing today?

The New York Times recently interviewed people on the streets of Manhattan, asking them “What is a megabyte?” Their answers indicate just how little consumers know about their daily data access on smart phones and mobile devices. (Hint – there are 1,000 bytes in a kilobyte; 1,000 kilobytes in a megabyte; and 1,000 megabytes in a gigabyte.)

 

Group Activities and Discussion Questions:

  1. Before showing this video, ask students to define a megabyte.
  2. How many megabytes do students think they download every day?
  3. How many megabytes are in a movie, a song, an email, a Web site, a document?
  4. Now, show the video clip from the New York Times: http://video.nytimes.com/video/2012/04/08/technology/100000001476356/what-is-a-megabyte-.html
  5. Expand the discussion and have students explore the complexity of this topic. Have students list the variety of (1) phones, (2) providers, and (3) service plans. Discuss the different plans and how they are marketed? Are data limits easy to find? Why not?
  6. Ask students if they know the amount of data covered by their cell phone plan.
  7. What are the implications to marketing when using, or selling, multi-media services and products?

Source: New York Times, 4/19/12

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