Tag Archives: snacks

Snack Attack!


The economics of eating are changing, and so are snack foods. Today, snacking is a global industry worth $374 billion and it doesn’t show any signs of slowing down soon. Snacking also appeals to all age groups. While Millennials crave healthy, easy to eat foods and snacks, it’s the Baby Boomers who consume the largest amount of snacks.

Indeed, roughly 45% of U.S. consumers stated that they are replacing one or meals each day with snacks instead of a full menu. And, American workers now take one-third more snacks to work than they did even two years ago.

These trends have a significant impact on the packaged food industry. Case in point: snacks accounted for 20% of Kellogg’s revenue in 2000, but by 2015 snacks accounted for 50% of the company’s revenue. In the industry, the largest growing segment is health and energy bars with 87% increase over the past five years. Even jerky has transitioned into new, healthier snacks and has grown 12% to a $2.8 billion industry.

What’s in your backpack?

Group Activities and Discussion Questions:

  1. Before discussing this case, ask students what was the last full meal they ate? Then, ask about snacking habits. (Have students dig into their backpacks and bags and pull out any snacks.)
  2. Show the CBS video about snacking: https://youtu.be/9Hu5eNTcLYk
  3. Discuss where foods fit on the product life cycle. How are snacks repositioning foods on the product life cycle?
  4. Show a few Web sites for companies that produce jerky:

Krave Jerky: https://www.kravejerky.com/

Think Jerky: https://www.thinkjerky.com/

Health Jerky Co: http://www.healthyjerky.com/

  1. Divide students into teams. Have each team select a traditional food and reimagine it into a snacking product.

Source: CBS News

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What’s in This Food? SmartLabel Provides Info


Consumers are increasingly calling for more transparency and disclosure about food and beverages from manufacturers. No longer are we content to assume that manufacturers are looking out for our best interests with regards to the foods we eat. We need the facts about nutrition and ingredients in order to make informed decisions about our health.

Consumer packaged goods (CPG) companies are responding to these consumer needs and are rolling out a new platform, named SmartLabel, the will give shoppers more information about groceries. The new platform from the Grocery Maufacturers Association will allow shoppers to scan a QR code on packaging to access information about roughly 30,000 products ranging from laundry detergents, to candy, to cat food.

And, just in time for holiday snacking, the holiday packages of Hershey’s Kisses are the first products to include the SmartLabel QR code (with the call to action to “scan to learn what’s inside”). Information includes nutrition, allergens, third-party certifications, and other data that manufacturers may want to disclose such as GMOs and fair trade.

While there are no firm standards yet, this is certainly a step in the right direction for consumers and corporate social responsibility.

Group Activities and Discussion Questions:

  1. Start with a discussion about transparency about food products. What are students’ concerns and experiences? What would they like to know about foods?
  2. Show videos: https://youtu.be/xImA400XQNA
  3. Have students review the SmartLabel Web site: http://smartlabel.org/
  4. Divide students into teams. Have each team review the information that is available about a product.
  5. What information is provided to consumers? What information might still be needed?

Source: Brandchannel.com

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