Tag Archives: Smartphones

The Mobile Dating Game

Dating

Relationships are a tricky thing. We are surrounded by people, yet oftentimes we feel alone. Match.com and eHarmony have been around for quite a while to help people select dates, but in the last few years these match-making companies have been impacted by newcomers who use smartphone technology to reach consumers wherever they may be.

Mobile apps are another way to solve the dating dilemma, particularly for college students. As long as there is a phone in a pocket, there is a way to make a connection, a friend, and perhaps a love.

Probably the most popular and well-known of these new match-making apps is Tinder, a mobile phone app that lets users quickly scan photos and profiles of potential dates, and select partners with the swipe of a finger. Tinder processes more than one billion swipes a day and matches roughly 12 million people each day. Tinder isn’t the only match-maker on mobile. It is joined by other firms such as Hinge – which uses Facebook to connect friends of friends, Clover – which sends someone to meet you at a location and date, and League – an exclusive site for carefully selected clientele.

Want to meet someone new? It’s simpler than ever using only a smartphone.

Group Activities and Discussion Questions:

  1. Poll students – who has used a dating app? Which one? Results?
  2. What are the positive points of these dating apps? Negatives?
  3. Show any of the following dating app Web sites:

http://www.tinder.com/

http://clover.co/

http://www.howaboutwe.com/

http://www.cyberdatingexpert.com/

http://www.match.com/

http://www.datingmuse.com/profiles/choosing-profile-name/

https://www.okcupid.com/

  1. Divide students into teams. Have each team select a specific target market and then develop an outline for a dating company.
  2. Make sure that students develop a clear, unique difference for their new company.
  3. How will this company be marketed to consumers?

Source: New York Times

 

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What Happens to Old Smartphones?

phones

Apple has already sold more than 10 million phones in the first week of availability, and BlackBerry has just launched its new phone as well. With all the new phones coming out on the market this fall, one wonders – what happens to all the old phones. Where do old phones go, do they have another life? And, how can we get money for our old phones?

Plenty of people sell their used cellphones, and usually it peaks when new models become available. One buyer of used phones is GameStop, a video game retailer that buys and sells used games and electronic equipment. During a recent trade-in event held following the new iPhone 6 launch, the company bought more than 15,000 devices, including recent iPhone 5 models.

Another company that buys used cellphones is EcoATM; it reported an 80% increase in iPhone trade-ins at its 1,100 kiosks. A third company, Gazelle, allows people to mail in their used smartphones and electronics for cash back or credit on Amazon.com. Gazelle reported that it was making 180 offers per minute in the week preceding the iPhone 6 launch and the iPhone 5 accounted for 38% of the devices being traded.

It’s nice to know that old equipment still has some life left for consumers.

Group Activities and Discussion Questions:

  1. Show Web sites of companies that buy old smartphones: Gazelle at https://www.gazelle.com/trade-in; EcoATM at http://www.ecoatm.com/; GameStop at http://www.gamestop.com/
  2. Discuss the business model for buying and selling older models of smartphones.
  3. Who is the target market? What is the process for consumers?
  4. Divide students into teams. Have teams create a brief business plan for buying and selling old phones. Emphasize the 4Ps in the plan.
  5. Discuss the benefits of such programs, as well as the environmental impact of outdated electronics.

Source: New York Times

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