Apple Launches Vision Pro Headset for VR/AR

It’s finally here (well, nearly here). Apple recently launched a new AR/VR headset, the Apple Vision Pro to be available in 2024 for $3,499. The new product enters the growing AR/VR entertainment market, but also takes it a step beyond the capability of other devices.

Users navigate the device using their voice, eyes, and hands for a seamless view of digital content. Apple calls it a spatial operating system with familiar icons. The headset also allows viewers to see others in the room through its glass, and a turn of the button lets others see the wearer’s eyes too. This feature helps lessens the isolation caused by wearing the headset for long periods of time.

It also contains a 3-D camera for recording videos and photos, or to immerse yourself in a video. The headset can transform any room into a personal theater for viewing movies, shows, and games.

The physical headset has a glass front and aluminum frame on a soft headband. It has a cable that attaches to a small battery pack that can be slipped into a pocket. The company wants the headset to be used for both work and entertainment and it automatically connects to a Mac so that wearers can take over their desktop when wearing it.

It has already received great reviews, but that $3,500 price puts it out of reach for many people.

Are you interested?

 Group Activities and Discussion Questions:

  1. Poll students: What has been their experience with VR/AR headsets to date?
  2. View a product demonstration:
  3. A longer introduction video is available on the same site. Have students spend some time online viewing details about the product.
  4. Divide students into teams and have each team develop a profile of a target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
  5. Based on the target market profile, what makes this product unique for these customers?
  6. Divide students into teams. Have teams research how this headset compares to other VR headsets from Meta, Magic Leap, and Sony.

Source: Chen, B. (6 June 2023). A first try of Apple’s $3,500 Vision Pro Headset. New York Times.; Gershgorn, D. (5 June 2023). Everything Apply announced at WWDC2023: Vision Pro VR headset, new Macs, and More. New York Times.; Panzarion, M. (5 June 2023). First impressions: Yes, Apple Vision Pro works and yet, it’s good. TechCrunch.

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