The Year in Google Search – 2018

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. Often, past trends can also be predictors of the future.

What did the world search for in 2018? Well, besides our usual searches for love, the meaning of life, and how to vote, the citizens of the world used Google’s search engine to keep current on topics including sports, celebrities, world events, food, entertainment, and more.

The lists are not only tracked globally, they are also tracked on an individual country basis. Globally, some of the most searched for topics included the World Cup, Meghan Markle, Sylvester Stallone, Tristan Thompson, Avicii, Black Panther, Demi Lovato, Royal Wedding, election results, and Hurricane Florence.

Top searches in the U.S. also included the keto diet and unicorn cake (yes, it’s on the list). Australia was interested in bitcoin, and Canadians queried about how many ends there are in curling (ten).

Google processes two-out-of-three Internet queries each day. These queries give marketers a good snapshot of trends around the world.

Take a look – which of these topics did you search for in 2018?

Group Activities and Discussion Questions:

  1. Before showing the Google results, poll students as to what they think the top searches were in 2018. Why those topics?
  2. Next, show the Google site: https://trends.google.com/trends/yis/2018/GLOBAL/
  3. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  4. Divide students into teams and have each team examine a different Top 10 List topic. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source:  Google Trends. Year in search 2018.

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