Cereal Cafes

Remember when Mom would tell you that breakfast is the most important meal of the day? Did you ignore her? You shouldn’t have, because, well, she’s right. And, now breakfast at cereal cafes can be eaten at all times of the day, all around the world. Whether you are hungry in New York, London, Paris, Madrid, Berlin, Lisbon, Dubai, or other places across the globe, odds are that you can locate a café that sells American breakfast cereals.

In the past few years, there are dozens of cafes that specialize in selling cereal for a price between $3.00 and $9.00 a bowl. The cafes usual offer dozens of different brands, fruits, candy topping, syrups, different kinds of milk, and more. This is way more than the average American is used to seeing in their home kitchens!

At Pop Cereal Café (Lisbon), a popular cereal combination bowl has a mix of Froot Loops, Rice Krispies, mini marshmallows, dried strawberries, topped with strawberry syrup, waffle cookie, and a scoop of vanilla ice cream. Yum.

No word on how long the sugar rush lasts though.

Group Activities and Discussion Questions:

  1. Discuss the importance of clearly defining a target market.
  2. Show several of the cereal cafes:

http://www.cerealkillercafe.co.uk/menus/

http://kelloggsnyc.com/

http://www.cereality.com/

  1. For cereal cafes, who is the target market? Divide students into teams and have each team develop a profile of a target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  2. Next, have each team develop their own menu for a cereal café.
  3. Debrief the exercise.

Source:  Associated Press

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