We are used to seeing Samsung’s marketing and advertising on the Viral Video Chart. The company has had some of the top viewed videos on a consistent basis. But, right now, Samsung appears in the news only in relation to its Galaxy 7 problems and recalls. Taking that a step further, the company’s washing machines (also with popular videos) are under review as well.
But, no fear of a void on the viral charts: Shell, Walmart, Google, T-Mobile, and Kleenex are happy to take over the top five spots.
There are three key factors for viral video success:
- Reaching the tastemakers.
- Building a community of participation.
- Creating unexpectedness in the video.
Regardless of the type of product or service, the country of origin, or the importance of the message, what matters is reaching the audience in a way the both entertains and informs. It might be YouTube, and more often now, it’s on Facebook and other social media. Check out this week’s top videos and discuss what makes them “go viral.”
Group Activities and Discussion Questions:
- Bring up Ad Age’s weekly Viral Video chart: http://adage.com/article/the-viral-video-chart/samsung-goes-dark-viral-video/306251/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1477093970?utm_visit=226837
- How effective is each video at getting the company’s brand and message across to viewers?
- In teams, have students design a viral video for a product of their choosing.
- What are the elements that are needed to go viral?
Source: Advertising Age, Visible Measures