Many people like a little jolt of caffeine at some time during the day. Perhaps it’s needed first-thing in the morning, or after lunch, or whenever a little extra boost of energy is needed during sports. And, there are plenty of caffeine delivery systems to help wake us up, including coffee, tea, soft drinks, energy drinks, and more. But if one doesn’t want to ingest a drink, or doesn’t have time to pause for a latte, the newest way to achieve a caffeinated buzz is to “vape” it.
Caffeine inhalers combine e-cigarettes with caffeine, delivering a shot of caffeine quickly while people are on-the-go. The inhaler operates similarly as e-cigarettes, containing a heating element to transform the active ingredients into a vapor. Disposable inhalers cost roughly $9 and last for 500 caffeinated puffs, each puff containing two milligrams of caffeine (compared to 150 milligrams in a cup of coffee). Puff 10-20 times to get a standard serving and gain a buzz.
Group Activities and Discussion Questions:
- Bring up Web sites to view products:
Eagle Energy Vapor: http://www.eagleenergyvapor.com/
Caffeine Vape Stix: http://www.energyshisha.com/blog/introducing-caffeine-vape-stix-now-with-twice-the-caffeine-hit.html
Vapor Stick: http://rushenergyvapor.com/products/rush-energy-vapor-nicotine-free-caffeine-infused-stick
- Discuss the importance of clearly defining a target market.
- For this product, what is the target market?
- Divide students into teams and have each team develop a profile of a target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
- Based on the target market profile, what makes this product unique for these customers?
- Debrief the exercise.
Source: New York Times
