YouTube posts a daily trends map based on demographics as reported by its account holders. Rankings are based on the number of views and can be separated by age, gender, and location. Through the aggregated data, YouTube Trends show us the most popular video in real time and gives ideas about trends that are developing within the YouTube viewing community. The map is a visual representation of the most viewed videos over the past 24 hours across the U.S.
In last month’s YouTube trends, we looked at what the 65+ age group was watching online. No surprise, the videos were more calm and spiritual than those watched by teens. Also, no big surprise was that the total number of views for 65+ were far less than the views accumulated by teens. This month, let’s take a more in-depth look at what younger teens are viewing online.
Top in the 13-17 year old category are Selena Gomez music (9 million views; top in 82 regions), followed by Best Vines of all times (2 million views; top in 80 regions), and Maya’s Big Date (2 million views, top in 2 regions). The videos are simple, usually funny or musical. While most videos are short and sweet – clocking in at only a few minutes – the Best Vines video is more than 24 minutes long, which seems like quite a departure except that each of the videos contained within it are only six seconds long.
What are you watching?
Group Activities and Discussion Questions:
- Poll students: What are the YouTube videos they watch the most?
- What videos do they think are more popular for men vs. women? By various age groups?
- Bring up the YouTube trends map: http://www.youtube.com/trendsmap
- Divide students into teams. Have each team select a specific target market and geography and view the most popular videos in that area.
- Discuss how this information can be used by marketers.