This month’s viral trends is a little unusual. In most months, there are distinct differences between the viewing habits between males and females. But, this month both genders (age 18-24) watched the same videos. Yes – this is right – the same music video of Wiz Khalifa for the movie “Furious 7” scored 96% of all female and male views. So, instead of asking what factors account for differences, we now have to ask what factors account for the same viewing habits.
YouTube posts a daily trends map based on demographics as reported by its account holders. Rankings are based on the number of views and can be separated by age, gender, and location. Through the aggregated data, YouTube Trends show us the most popular video in real time and gives ideas about trends that are developing within the YouTube viewing community. The map is a visual representation of the most viewed videos over the past 24 hours across the U.S.
P.S. – Happy 10th Birthday to YouTube! If you would like to see the first video ever posted, go to https://youtu.be/jNQXAC9IVRw. It’s come a long way in 10 years.
Group Activities and Discussion Questions:
- Poll students: What are the YouTube videos they watch the most?
- What videos do they think are more popular for men vs. women? By various age groups?
- Bring up the YouTube trends map: http://www.youtube.com/trendsmap
- Divide students into teams. Have each team select a specific target market and geography and view the most popular videos in that area.
- Discuss how this information can be used by marketers.