There are companies that everyone loves, and then there are the ones that are intensely disliked, even hated, by consumers. Most of the companies consumers dislike are on the “bad” list for reasons of quality, customer service, stock performance, poor management decisions, and generally bad employment practices.
Which companies are the most disliked in America? Some of these may surprise you, but most will have consumers nodding their heads in agreement. The company, 24/7 Wall St., analyzed metrics for customer satisfaction, stock performance, and employee satisfaction, using data from the Consumer Reports Naughty and Nice list, the American Customer Satisfaction Index, management decisions in the past year, and more.
Top (or should it be bottom) ten companies include familiar brands: McDonald’s, Abercrombie & Fitch, Electronic Arts, Sears, DISH, Walmart, JP Morgan Chase, Lululemon, BlackBerry, and JC Penney.
Group Activities and Discussion Questions:
1. Divide students into teams. Have each team agree on a top ten list of companies they cannot stand.
2. Build a complete list of the hated companies on the white board. Note the differences and which lists contain the same companies.
3. What companies are on the classes’ top ten most disliked list?
4. Show the lists compiled by 24/7 Wall Street and Consumerist.
5. Class discussion: what put these companies on the disliked list? What can these companies do to improve their images?
6. Assign each team one of the disliked companies. What would the students suggest to get these companies onto a list of most admired companies?
Source: 247Wall Street.com, Brandchannel.com, Consumerist.com