Ad Age’s Viral Video Chart

This activity is guaranteed to keep students engaged with the content.

Every week Advertising Age, in conjunction with company Visible Measures, publishes a list of the week’s top performing videos. The weekly chart highlights viral video ads that appear on online video sites. Each ad measures viewership of brand-syndicated video clips as well as social video placements that are driven by viewers around the world.

Visible Measures uses a measurement called True Reach™ to quantify the total audience that has been exposed to a viral video campaign, no matter where the campaign videos travel online. The measurement combines data from brand-driven seeded video placements with results from community-driven viral video placements – spoofs, parodies, mashups, and more.

There are three key factors required to achieve viral video success:

  1. Reaching the tastemakers
  2. Building a community of participation
  3. Creating unexpectedness in the video

Check out this week’s top videos at http://www.visiblemeasures.com/adage

 

Group Activities and Discussion Questions:

  1. Bring up Ad Age’s weekly Viral Video chart: http://www.visiblemeasures.com/adage
  2. Have students examine how the ads are measured by Visible Measures.
  3. Divide students into teams. Have each team select an ad on the top video chart and analyze the ad.
  4. What is unusual?
  5. Who will it interest?
  6. What is the key message?
  7. How effective is the ad at getting the company’s brand and message across to viewers?

Source:  Advertising Age – weekly update each Thursday morning

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