Tag Archives: mobile shopping

China’s Singles Day Sales Tops $14.3B

Alibaba

It was another record-shattering shopping day in China on 11.11 when sales on Singles Day in China topped $14.3 billion.  What appears to be the Super Bowl of shopping, Singles Day holiday growth is credited to ecommerce giant Alibaba who had more than 10,000 international brands registered to participate this year. This is a huge increase; in 2009, there were only 27 merchants participating. While there were numerous global brands participating (i.e., Uniqlo, Adidas, Nike, Costco, Walmart, Amazon), the biggest winners were undoubtedly the Chinese brands.

New this year was a 3-1/2 hour television variety show that kept shoppers glued to their chairs and involved home shoppers even more deeply in the event. Seen as a combination of the Grammys, Oscars, game shows, home shopping network, and New Year’s Eve, sales reached $5.5 billion in the first 90 minutes, and surpassed $9.3 billion at the 12-hour mark.

Singles Day began decades ago as Bachelors Day, a Chinese holiday where single men shopped and partied to hold their blues at bay. In 2009, Alibaba put its might behind the day and turned it into a manufactured shopping holiday in China, going so far as to trademark the 11/11 name.

The next step – delivering 310 million packages!

Group Activities and Discussion Questions:

  1. Discuss the growing importance of Singles Day in China. Discuss the implications for U.S. companies.
  2. Show videos about Singles Day and Alibaba:

https://1111.tmall.com/?spm=875.7789098.2015001.1.bo0cFL&acm=lb-zebra-17931-417354.1003.4.517690&scm=1003.4.lb-zebra-17931-417354.OTHER_1_517690

https://youtu.be/QkSrD3A9QHA

https://youtu.be/3xxNlzUh56k

https://youtu.be/0IHptZJiBFk

  1. Also, show Alibaba, Taobao, and Tmall Web sites. (There are translators for the sites.)
  2. Discuss the growth of mobile devices for shopping. What are the implications for companies?
  3. Divide students into teams. Have each team select an ecommerce site and develop and outline for how the site can be effective on mobile devices.

Source: New York Times, Wall Street Journal, MarketWatch, CNBC. Brandchannel.com, Ad Age Daily, other news sources

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Mobile Shopping – Bringing the Store to the Streets

MobileShopping

‘Mobile’ shopping is big – but ‘mobile’ means more than just the e-commerce shopping done on smart phones. In this case, ‘mobile’ means shopping from customized boutique trucks. Consumers are familiar with food trucks; most urban areas have at least a few trucks selling their menus on the streets. However, consumers are less likely to be familiar with mobile retail boutiques.

Over the past decade, entrepreneurs have looked for new and less expensive ways of doing business, whether it’s an online business, subscription model, or brick-and-mortar format. While retail stores can cost hundreds of thousands of dollars to start, the costs for starting a truck-based business are much less. According to the Mobile Retail Association, average start-up costs range from $20,000 to $30,000, with monthly costs around $2,000 to $3,000.

Food trucks were one of the first mobile models of business, starting with Los Angeles chef Roy Choi’s taco trucks. Food trucks created a gathering place for consumers and have naturally expanded into different types of merchandise such as fashion, clothing, flowers, and more. Add lower operating costs, the freedom of the road, and it’s a recipe for success.

Group Activities and Discussion Questions:

  1. Discuss the advantages and disadvantages of opening a mobile store.
  2. Show several mobile stores at these Web sites:

http://thenomadtruck.com/

http://kogibbq.com/

http://www.bootlegmarket.com/airstream

http://www.lefashiontruck.com/

http://thetrunknashville.com/

http://americanmobileretailassociation.blogspot.com/

  1. Divide students into teams. Have each team select a different type of mobile business.
  2. For each mobile business, have students determine the target market and marketing mix for the truck.
  3. Debrief the exercise. Which mobile business will do the best? Why?

Source: New York Times

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China’s Singles Day Sales Tops $9.3B

SinglesDay

It was a record shattering shopping day in China on 11.11 when sales on Singles Day topped $9.3 billion!  The shopping holiday growth is credited to ecommerce giant Alibaba who had more than 27,000 merchants registered to participate this year. This is a huge increase in only five years; in 2009, there were only 27 merchants participating. In a day that broke records, perhaps the most important statistic is that roughly 43% of all purchases were made on mobile devices.

While there were global brands participating (such as Uniqlo, Adidad, Costco, Walmart, and even Amazon) the biggest winners were undoubtedly the Chinese brands. Chinese smartphone company Xiami alone generated $163 million in sales before noon. (Compare this with Xiami’s sales last year at $89.9 million for the entire day.)

Singles Day began decades ago as Bachelors Day, a Chinese holiday where single men shopped and partied to hold their blues at bay. But in 2009, Alibaba put its might behind the day and turned it into a manufactured shopping holiday in China. Sales have increased more than 5,000% from 2009 to 2014. Can it go higher?

Group Activities and Discussion Questions:

  1. Discuss the growing importance of Singles Day in China. Discuss the implications for U.S. companies.
  2. Show videos about Singles Day and Alibaba:

http://nyti.ms/SxPHEm

http://bcove.me/cxqoqkqt

http://video.cnbc.com/gallery/?video=3000329317

http://video.cnbc.com/gallery/?video=3000329317

  1. Also, show Alibaba, Taobao, and Tmall Web sites. (There are translators for the sites.)
  2. Discuss the growth of mobile devices for shopping. What are the implications for companies?
  3. Divide students into teams. Have each team select an ecommerce site and develop and outline for how the site can be effective on mobile devices.

Source: New York Times, Wall Street Journal, MarketWatch, CNBC. Brandchannel.com, Ad Age Daily, other news sources

Leave a comment

Filed under Classroom Activities