We love it when brands come up with unique and fun ways to market products. A recent example that comes to mind is the Cheeto Duster product – a device that turns Cheetos into ground up dust.
And we can’t forget Taco Bell with its pop-up hotel – matched by Oscar Mayer with its Wienermobile Hotel for rent on Airbnb.
Another big success for Taco Bell is its wedding chapel in Las Vegas. Now Oscar Mayer is matching that with its own ‘Wienermobile of Love.’
Yes, folks, the Wienermobile of Love held two-days of hot-dog weddings in Las Vegas in early April. The happy couples shared a live Wiener Whistle Quartet, wedding cake (in wiener shape of course) and a ceremony performed by the company’s Hotdoggers. All expenses were paid by the company and slots quickly snatched up.
We love the concept of ‘The Wienermobile of Love ‘ – it makes a lot of sense as a promotional tactic. The Wienermobile is a celebrity on its own; the company gets thousands of requests each year to have the Wienermobile appear at proposals and weddings. It’s a three-dimensional brand ambassador that travels the country staffed by a crew of Hotdoggers. It’s big. It gets noticed. Having it become part of couples’ love stories not only brings smiles, it generates a lot of positive feelings for the brand and keeps fans loyal.
Shall we get a hot dog and tie the knot?
Group Activities and Discussion Questions:
- Discuss using unique promotion tactics for short time periods.
- Show the Wienermobile of Love link: https://www.oscarmayer.com/elopewithus
- Video link: https://youtu.be/SYUeGs9kInQ
- Taco Bell Wedding Chapel link: https://www.tacobellwedding.com/
- Poll students: Would they consider a wedding at the Wienermobile? Or Las Vegas Taco Bell?
- Divide students into teams. Have each team select a brand that has a visible icon similar to the Wienermobile. (Example – Planters’ Nutmobile.)
- Have the teams develop a marketing plan to bring that icon to life in a new way. The plan should include setting SMART objectives, along with description of event and timeline.
Source: Century, S. (13 April 2023). Oscar Mayer ‘Wienermobile of Love’ becomes the wedding venue of superfans’ dreams. Advertising Age.
