We have written a number of articles about robots and the use of robotics in different aspects of business. One usually think of robots being used in factories, warehouses, and manufacturing. Big jobs and big tasks.
There are robots driving trucks, assembling cars, stocking warehouses, retrieving packages, vacuuming floors, cutting grass, and greeting guests at businesses. And let’s not forget Flippy the hamburger-making robot, and Spot the incredible wonder dog from Boston Robotics.
But here is one you probably have not heard of – a robot that provides manicures. Well, at least it provides the nail polish coats – a sort of mini-manicure.
The robot is from San Francisco startup “Clockwork” and paints nails in 10-minutes for $8 at several select Target stores in Chaska (Minn.), Dallas, Fort Worth, and San Francisco. Appointments can be booked online at Clockworks. With 24 colors in hues of neutrals, darks, brights, metallics, reds, and more, there is a color to fit any mood or fashion.
The box-like machine is located in the beauty department and is staffed by Target employees. The nail robot uses both AI and 3D technology for careful application. According to Clockwork, the average woman spends 3,120 minutes per year on nails and hundreds of dollars. Why not shorten the time and lower the cost?
What color would you like?
Group Activities and Discussion Questions:
- Poll students about manicures. How much do they spend? How much time does it take?
- Show video: https://youtu.be/oQjLg3brTH8
- Show website: https://www.likeclockwork.com/
- Divide students into teams. Have each team develop a marketing program for robotic manicures.
- How could experiential marketing be used in the promotion?
Sources: Hutton, R. (31 August 2022). Chaska Target pilots $10 robot manicures. Minneapolis Star Tribune.