Google’s new Pixel 5

Ready for a new phone? Just the thought of researching new phones and then paying hundreds of dollars more can give consumers a headache. Google seems to be paying attention this fatigue and is making its phones a little simpler and a little less expensive.

It seems like Google is responding to pandemic economic concerns and is pricing its phones in a comfortable middle ground. These products seem made for watching TV or listening to music at home, all without needing to shell out a thousand dollars for a new device. [A Google executive stated that “The world doesn’t need another $1,000 phone right now.”]

The new Pixel phones are priced a bit differently than the past. For example, last year’s Pixel 4 pricing started at $800, but the new Pixel 5 starts at $700. There is even a lower-priced model called the Pixel 4a5G that is priced from $500 – $600.

The Pixel 5 eliminated facial recognition to unlock the phone (good for mask-wearing users!), as well as radar technology that recognized a user waving a hand over the phone, and telephoto and zoom lenses. But on the other hand, it added a larger battery and ultralow-power mode that lets the phone run 48 hour on a charge. The screen is larger and users can wirelessly charge other devices by laying them on the back of the phone.

Group Activities and Discussion Questions:

  1. Poll students: What phone do they have? How long have they had it? Are they going to buy a new phone in the next few months? Why or why not?
  2. Video of Pixel 5 phone: https://youtu.be/twNDke-cfv4
  3. Show Google’s new phones: https://store.google.com/product/pixel_5
  4. Discuss competition: Who are the direct competitors for this product?
  5. Divide students into teams. Have each team do a chart of a different brand of phone, including features and pricing.
  6. What are the points of difference between the various phones?
  7. How much does pricing matter?
  8. How much do features matter?

Sources: Associated Press; New York Times; Washington Post; The Verge; other news sources

 

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