YouTube Trends: Different Ages, Different Trends


Let’s take a different look this month at the top video trends in the nation. Usually, we highlight the differences (or similarities) between the sexes of an age group. But this month, let’s look at the differences between age groups. Look at the trends map for both genders in the 18 – 24 age group; the top video is Taylor Swift’s new music video, Bad Blood, with 121 million views in 148 regions. With such a dominant ranking, one might assume this video would hold the lead among all age ranges. However, in a sharp contrast to the young, the nation’ oldest age group at 65+ years favored a video with a teen speaking about how God is needed in America again. Although the views are not as impressive (213, 000) the video was tops in 71 regions in the U.S. This month’s views highlights the differences not only in age, but also in preferences per geographic region. Take a look.

YouTube posts a daily trends map based on demographics as reported by its account holders. Rankings are based on the number of views and can be separated by age, gender, and location. Through the aggregated data, YouTube Trends show us the most popular video in real time and gives ideas about trends that are developing within the YouTube viewing community. The map is a visual representation of the most viewed videos over the past 24 hours across the U.S.

Group Activities and Discussion Questions:

  1. Poll students: What are the YouTube videos they watch the most?
  2. What videos do they think are more popular for men vs. women? By various age groups?
  3. Bring up the YouTube trends map:
  4. Divide students into teams. Have each team select a specific target market and geography and view the most popular videos in that area.
  5. Discuss how this information can be used by marketers.


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