Wedding registries are used around the nation to help guest select gifts for the bride and groom. Usually, wedding registry items tend to be about the new household – appliances, china, dishes, towels, bedding, luggage, household items, and more. Predictable, and perhaps a tad boring for brides and grooms who might want a more unique type of gift. After all, why be limited by the types of things your parents would have placed on their (old-fashioned) wedding registry? Think more modern.
For the new millennial couples, the wedding registry can now include their preferences for pizza. Domino’s now offers a unique Wedding Registry Web site. Some of the savory, and cheesy, options for the bride and groom include:
- The 2 a.m. Bachelor Party Feast – $60
- Cater the Bachelorette Party – $60
- The Wedding Night – $25
- Thank You Card-a-thon – $30
- Low-Key Date Night – $30
- Post-Honeymoon Adjustment to Real Life – $25
Couples can register online, and gifts can be ordered with a personalized message for the happy couple.
Think outside of the box instead. Or should we say, inside the box – as long as the box contains a pizza!
Group Activities and Discussion Questions:
- Poll students about the weddings they have been to, and the gifts they gave.
- Show brief video on Fortune’s Web site: http://fortune.com/2017/02/08/dominos-pizza-wedding-registry/
- Show the Domino’s Wedding Registry site: https://dominosweddingregistry.com/
- Poll students again: Who would buy this, or want to receive it?
- Discuss the importance of clearly defining a target market.
- Divide students into teams and have each team develop a profile of a target market f. Include demographics, psychographics, behaviors, values, attitudes, etc.
- Based on the target market profile, what makes this product unique for these customers?
Source: Fortune magazine, other news sources