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Wearable Tech for Summer Fitness

Tech

Summer has arrived (almost) and it brings a plethora of new technology-based fitness devices. Whether an athlete is a runner, golfer, basketball player, or just plain health-conscious, there are new devices that fit into all athletic sports and lifestyles.

Here are few of the new devices:

  1. Discuss the growth of wearable technology in the market. Who is the target market for devices?
  2. Poll students: What wearable devices do they have, or want?
  3. Divide students into teams. Have each team examine one of the following devices. For each device have students analyze the 4 Ps.
  4. UA HealthBox: https://www.underarmour.com/en-us/healthbox
  5. Wilson X Basketball: http://www.wilson.com/en-us/explore/basketball/wx.html
  6. Jaybird X2 headphones: http://www.jaybirdsport.com/x2-bluetooth-headphones/
  7. Fitbit Blaze: https://www.fitbit.com/blaze
  8. Smart Socks: http://www.sensoriafitness.com/
  9. Ampy Move: http://www.getampy.com/ampy-move

Source: New York Times

 

 

 

 

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