Marketing Core 5th Edition
Marketing: The Core, 5e by Kerin, Hartley, Rudelius continues the tradition of cutting-edge content and student friendliness set by Marketing, but in a shorter, more accessible package. Instructors using The Core also benefit from a full-sized supplements package that includes Connect Marketing & LearnSmart, an online interactive platform providing dynamic assessment tools. Students appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.