Monthly Archives: January 2018

Facebook Year in Review – 2017!


This may have been a year of criticism of the use of social media, particularly in politics, but nonetheless, social media also helped recognize and promote positive events as well.

One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook released its summary of the world’s top moments and events that generated the most buzz in 2017.

The top three moments that were most discussed by people around the globe included International Women’s Day, Super Bowl 51, and the tragic violence in Las Vegas. The last event also drove people to help their community through Crisis Response tools on Facebook. This leads to the top three moments where people came to each other’s aid: Earthquake in Mexico, Hurricane Harvey, and One Love Manchester. Lastly, people used Facebook to connect and create Events such as watching the total solar eclipse and the Women’s March on D.C.

The top moments of were measured by how frequently a topic was mentioned in Facebook posts made between January 1 and November 1, 2017. To put this list together, mentions were analyzed in an aggregated, anonymized way and then ranked to create a snapshot of the year on Facebook.

Which events did you follow and share?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video:
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Gleit, Naomi (2017, Dec. 5). Facebook’s 2017 year in review. Facebook.

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YouTube Rewind for 2017

No year-end review of social trends in 2017 would be complete without reflecting on the last 12 months, and watching the top trending videos of 2017 on YouTube.

Adding to the reflective spirit, YouTube’s year-end review includes the global top trending views of videos including children interrupting BBC interviews, the amazing appeal of Despacito, the growth of slime and fidget spinners, April the giraffe, the solar eclipse, and much more.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé?

What will 2018 hold for marketers?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site:
  3. Assign student teams to one of the categories of videos.
  4. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2017.
  5. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  6. Debrief assignment by showing the top video from each category.

Source: YouTube

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Was The Force with You? Columbia’s Star Wars Jackets

The newest movie in the Star Wars franchise is now in theaters and fans can’t get enough of the series of popular movies, or the Star Wars’- related products. The products are flying off the shelves as if they were under control of The Force. We are particularly sad to report that Columbia’s exclusive Star Wars-themed Echo Base outerwear collection sold out within minutes after its release! (Cross that one off your Christmas shopping list.)

Columbia released three jackets based on those worn by Luke, Leia, and Han while on the icy planet of Hoth. Luke’s jacket was designed to be “warmer than a tauntaun.” Han’s jacket reminds us to “Never tell me the odds.” And with Leia’s jacket, “May the force be with you.”

The company made only 1,980 coats (Get it? 1980 was the year of The Empire Strikes Back release) and they sold out online almost immediately, with very few left in stores. According to Columbia, the Luke jacket sold out in 5 minutes 22 seconds; the Han parka in 6 minutes 23 seconds; and the Leia jacket in 7 minutes 05 seconds. Not quite hyper-drive speed, but pretty darn fast nonetheless.

Columbia said the jackets were “built to withstand freezing temperatures on Hoth or other galaxies closer to home.” Unfortunately for fans, there are no plans to create more jackets.

Never underestimate the power of The Force, or a limited release.

Group Activities and Discussion Questions:

  1. Discuss the power of entertainment for marketing products.
  2. Poll students. What products related to movies or shows can they recall? Have they bought any of these?
  3. Show Columbia’s Star Wars-themed site:
  4. Discuss why the product sold out so quickly? Who was the target market? What role did exclusivity play in the sales?
  5. Should Columbia make more of the jackets?

Source:  Griner, D. (2017, Dec. 8). Columbia created a line of Empire Strikes Back’ jackets and sold out in minutes. Adweek.

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